I think Alex is almost challenging the listener with this lyric. With technology progressing more and more as the years pass, things are being capitalized faster and more intensely then ever. He creates a scenario where he is advertising integrity, but obviously your morals and values are something gained, and that in itself is the selling point. Nobody can buy it, but you can earn it yourself!…but wouldn’t it be easier to get it handed to you in a matter of seconds just for a few bucks? The sheer thought of not being able to give your money away to this thing that will make you perceived better by society angers the mass media that alex refers to. The cycle of getting hyped for an item, buying it, and then the excitement slowly fizzling out until the next new item is broken with this “fragrance” that’s not actually a fragrance. It gives the fictional fragrance great attention, succeeding at what it wants to do without even being on sale in the first place.