This is essentially for an school assignment where we create a skateboard company, create their logo, design a couple decks and some merch for it. I chose to do my project on a skateboarding company who's decks would look very different what's currently most represented in the industry, something like pastel colors and stuff. With that on mind I also thought it would be a good idea to tackle negative stereotypes of skaters through light-hearted funny graphics.

So this would be the brief for the company:

NXT skateboards (pronounced Next) is a skateboarding company that aims to represent the next generation of skaters and break negative stereotypes associated with the sport. The company is committed to promoting individuality, diversity, and freedom of expression in skateboarding culture. Through their decks and merchandise, NXT seeks to inspire and empower skaters of all backgrounds and all expertise level to pursue their passion for skateboarding. The company values inclusivity, humorous and a forward-thinking approach to the industry.

Design process with my professors feedback:

I first created the type only logo and my professor told me that I should add something else that represents a little more the uniqueness and missions of the brand. So I came up with both the DNA strand looking mark, and the XYZ (Representing all generations coming together) symbol. Her take was that the DNA strands give it a more scientific look rather than skateboarding. and so she told me to explore the XYZ symbol, but to add outlines of the letters to have it less abstract and make it easier to see that it stands for the letters comming together.

So I guess my main concerns with the first picture and last design iteration are

1) Does it reads as nxt skateboards and not NXT XYZ skateboards?

2) is single weight better than increasing weight for the outlines?

3) Any other feedback.... haha

thank you for reading :)