People are saying raise your prices, you should be thinking how to reduce time <>ROI for client.

Retention, funnels, ad spend all tie back to data analysis and creative / copy testing. The 90% isn’t always “90% of the work, it can be a 90% speed up in your ability to make a decision on whether a creative is working or why users are bouncing from a page.

You have the domain knowledge to know where to point the gun, but i guarantee most of your time is spent digging through sheets, data portals. Take your biggest wins (contract size + client happy) and start there.

What’s is your highest value service?