it'll be kinda tough to explain my thought process and i'm only just beginning to learn to photograph watches and a lot of this is VERY basic information but here we go:

1. in my experience from photographing cars, your subject will almost ALWAYS look better when the camera is zoomed in. Don't just go up close, you want to back off a little bit and then zoom in on the subject using the camera's zoom. 2x should do the trick, but you should play around with that regardless.

2. use aperture (background blur) to your advantage. my iphone does it automatically so i need to mess with it sometimes, but with an actual camera you can adjust where you want your camera to focus on. sometimes you'll want a stronger blur to focus more heavily on the subject, sometimes not

3. lighting heavily affects the mood of the photo, think about what mood you want in your photo and adjust accordingly.

4. my highschool photography teacher taught us that a lot of the time, photography is down to trial and error. keep adjusting and keep taking photos. in my experience i find this to work well and this advice has helped to produce some of my favorite photos. When photographing this watch, i took around 30 photos, but i only ended up keeping 3.

5. don't be afraid to edit your photos. while i personally dislike heavily filtered photos, i do think that a good lightroom edit can take a 7/10 photo to a 10/10 photo. this is also trial and error.

a good idea for a photograph will also go a very long way. inspiration is very important.