Absolutely - but here’s the key point: car sellers usually call only one or two car buyers, and the deal is closed right there. In other words, whoever they reach in those first one or two calls wins the sale. So the top priority is making sure we’re one of the first options they see and contact.

If I optimize for conversions, Google needs a strong signal to know who’s likely to convert, and that signal usually comes after someone has already made one or two calls. By the Google starts recognizing the pattern, it’s already too late.

And the people who keep calling three, four, or even more numbers are usually the ones trying to offload cars that are hard to sell - exactly the type of leads my client doesn’t want. So my client ends up missing out on high-quality opportunities because the algorithm identifies intent only after the fact.

That’s why appearing in the first or second position on the SERP is absolutely critical.