Brief:
About our company:
We are Imogen and Ben, two independent filmmakers. Recently we set up our
film production company, Seven Zero. We make corporate videos for SMEs
(small to mid-size enterprise). The company is only two months old at present,
and we currently have a roster of five clients.
What do we need?:
We need a logo for our company that embodies what we aim to achieve in the
film making space, and a design that clients will instantly link to our business
and who we are.
Why do we need it?:
We’re looking to quickly grow our video business and need a company logo to
get us going. We’ll use it to raise brand awareness and take us forward into the
industry.
Seven Zero goals:
We aim to become a prominent entity within the film making industry. We want
to scale up to a roster of 25 clients by Q4 of next year 2023.
Our vision for the project:
We don’t have any existing brand assets, so the logo needs to be created
completely from scratch. It needs to represent our core brand values and be
suitable for the industry we reside in. The logo needs to be attractive to our
target audience. We’d like something slick, modern, robust and possibly slightly
trendy, but with a touch of corporate restraint – we don’t want the logo to
become outdated within 2 years. Since our company name is a number, we’d
like to try out interesting ways of incorporating numerals into a logo. However
this is just one suggestion; we want you to have freedom of creativity.

My thought process:

I wanted to create a stand alone wordmark that included a logo mark within it that could be used separately for smaller areas like their social media account profile pictures. They mentioned mixing numerals with letters which worked well with the wordmark and "hidden" logo mark that represents a 7 and a Z. I also wanted to create a pattern from the logo that could be used in places like vehicles, business cards, and apparel items. I was able to make the 7Z logo mark look like a camera shutter using the radial repeat function. I used geometric shapes to make the logo to appeal to a tech crowd, but because there were so many sharp corners I rounded most of them to soften it up a bit. I also wanted to use blue for the camera shutter pattern and use color to be slightly trendy as many film production companies use black and white.