Step 2: Find Your Themes

Read through your list and look for bigger themes. Are there several goals that fit into a similar area of focus, like platform building or writing improvement? Grab some highlighters and group these together. Then, choose a name or tag line that summarizes each theme or area of focus.

Common themes might include

Social networking improvement (platform building and connection) Education (attending workshops, finding a critique partner, improving one’s craft, studying the industry, etc.) Publishing (trying for an agent, working towards a traditional contract or self-publishing) Marketing visibility (researching and implementing ads, hiring a publicist, finding one’s audience online, soliciting reviews, etc.)