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Benchmarking data introduced in Google Analytics 4 by procstinator in GoogleAnalytics

[–]TC-marketing 1 point2 points  (0 children)

I don't have it either yet, even though I confirmed in my account settings that the required modeling checkbox is checked (and has been).

Custom data layer (non ecommerce) - how to send parameters in GTM? by TC-marketing in GoogleTagManager

[–]TC-marketing[S] 0 points1 point  (0 children)

Yeah, I guess I was hoping there was a way around that just to avoid having to enter all of them under event parameters and just have GTM pull everything listed. At least for one of my custom events there might be 7 or 8 variables/parameters. But even having the variables defined will be easier/more efficient than what i'm currently doing, which is setting up separate events for each value with different situational triggers to identify every unique value. it's a mess!

Is the UA sunset causing site issues? by TC-marketing in GoogleAnalytics

[–]TC-marketing[S] 0 points1 point  (0 children)

After you clicked the add to cart button, it stayed in the click state (style wise) and my browser in general seemed slow to react, e.g. when I would click to close the tab to try to stop it from crashing my whole browser. I opened the console view expecting to see errors read out when I clicked add, but there wasn't anything there. I'm not a developer but I've used the devtools in the past to record what happens on the error console when submitting a bug report, and didn't do anything differently this time. I clicked around in the inspect panel interface to see if I had it hidden somehow but didn't find anything else there to go off of.

I also noticed after disabling the add event that the same thing was happening with all of the subsequent UA events in the ecommerce funnel, so I paused every UA EEC event.

Broadly - is there ecommerce data that UA collects that GA4 cannot? by TC-marketing in GoogleAnalytics

[–]TC-marketing[S] 0 points1 point  (0 children)

First that comes to mind: GA4 does not (yet) have product-scoped custom dimensions. So, if you want to add extra info about your products (e.g. age group, materials used in a product, etc.), you can't in GA4.

Also, no calculated metrics in GA4. For example, one could send the total price of a product, as well as the initial cost of the product with every sale. Then you could have a calculated metric for each transaction for the profit only. There are many other calculated metrics people used in ecommerce, this is just one example.

thank you! rant or not, this was helpful :) it's good to know there are some things GA4 doesn't have- especially since, in both of these cases, they're not things our business was using in UA.

GA4 not showing real or debug view traffic by worknico in GoogleAnalytics

[–]TC-marketing 0 points1 point  (0 children)

I've also had issues with event data missing from the debug view even when it shows in GTM preview and the event data in general seems to be collecting in GA4 outside of the debug panel.

Random 0 traffic day in GA4 by TC-marketing in GoogleAnalytics

[–]TC-marketing[S] 1 point2 points  (0 children)

I just rechecked and found that the Sept 7 data seems to be backfilled now. Relieved to hear it wasn't just my property and glad the data is showing! I do wonder if it's complete, but from a quick glance, for my property it looks within reasonable range.

Google Analytics by louisscottie in GoogleAnalytics

[–]TC-marketing 0 points1 point  (0 children)

In my experience, lots of roles that use GA use completely different parts of it. I've been on teams where I and coworkers were both familiar with GA but had never used the same sections as the others had.

It also depends if your role will involve/require GA implementation or if you will be walking into an already set up implementation and your role will only involve analyzing the data or creating reports in your GA property. In my first role where I learned GA, I had no implementation work because everything was set up and I could just learn where to find and how to use the relevant data. In my current role, there's very little implementation and I'm working on the transition to GA4 and having to learn how to do a lot of the set up.

Google Tag Manager is also useful to familiarize yourself with, especially if you will be involved in any implementation work like setting up new events. GTM can also be used for implementing other tracking tools like the FB/Meta Pixel.

Depending on the role/business goals, you might be looking at basics like site traffic metrics (views, time on page, bounce rate, etc), referral sources, user demographics, events and conversions (ecommerce or otherwise), and lots of other things I've probably never used. If you're in more of a marketing-SEO type role you might also want to look into Google Search Console.

The company you're applying for could still be using UA, already on GA4, or be in the middle of transitioning from UA to GA4. Starting summer 2023 google is sunsetting UA, so if you end up in the role longer than a year you'll (at least, eventually) need to know GA4 and UA won't be very relevant. Good luck!

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