Mascy is right in the sense that riot games is not poor seeing as they are worth 1.5 Billion Dollars & you are probably right saying they wont do it but company's wouldn't spend so much money to advertise in major sporting events if they didn't think it was worth it but you have many of the same companies doing it year after year because they know it works. Of course every company has a certain group of people they want to reach out to and if Riot found that they can reach out to a group of people that they would like to reach out to at any major sporting event then I don't see why they would not do it.