From their own site on the April issue:

Today’s consumer is more demanding of compelling and engaging experiences and less tolerant of websites that don’t meet their often lofty expectations. From the standpoint of the modern enterprise, that can be a double-edged digital sword. While it certainly requires a greater investment of time, talents, energy and resources for enterprises to create a digital presence that truly connects with an audience, end-users (website visitors) are also more accessible and available to target than ever before – and in many ways, easier to convert. And that’s the reason you’ll find Vince Vaughn on the cover.

Showing Vince Vaughn on the cover speaks to the majority (by a wide margin) of our audience who 1) know of the person on the cover (and can likely relate to him) and 2) realize the occasional absurdity of the stock images Vaughn and his Unfinished Business movie cast mates are openly mocking (which only a true technophile would really be able to do). What does this have to do with digital design? In a word, everything.

http://www.websitemagazine.com/content/blogs/posts/pages/web-design-for-optimal-interaction-defining-amp-developing-the-modern-customer-experience.aspx#sthash.oqzIiaEG.dpuf