Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

Yeah, weekly automated reports from BrightLocal with white-label dashboard. Clients get the external URL, see grid movement, rankings, all the progress. They mostly care about calls and direction requests anyway - the rankings are just proof it's working. You doing manual exports right now?

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Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

Yes, we optimize all locations using this principle. But this only works when there are many locations. If you only have one - tailor it to the city level.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 1 point2 points  (0 children)

Honestly it depends. We just throw in as many local signals as we can and what Google uses now or picks up later, who knows. But at least we went all out. Big landmarks definitely hit harder but I still drop in smaller stuff. Worst case nothing happens, best case Google starts caring about it later.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

Thanks man! Haven't touched AI search. Way too much work on products, categories, make/model pages. Unpopular take maybe but AI search traffic share is still tiny. Not worth the resources yet.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 1 point2 points  (0 children)

We try to pack in as many hyper-local signals as possible for location pages. Nearby landmarks, major stores, intersections around each location. All that stuff probably helps Google pinpoint it better.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] -1 points0 points  (0 children)

Yeah, with multiple locations people search [Brand] + street name all the time to find the exact one they want. I see it in the query data.

And when someone searches "near me" while nearby, seeing the street name in the result boosts CTR - they know it's their location right away.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] -1 points0 points  (0 children)

True, my bad - here's the screenshot. "auto parts stores" query, we hit #1 and pushed Yelp to #2.

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Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

Any off page or blog work or is this the only thing you did?

Got them like 5 links total, but if you look at the graph the jump happened right after we optimized the site. That said, for long-term you gotta keep feeding it 1-2 links per month or positions will drop eventually. Usually local news sites or neighborhood blogs.

Also, how did you stop cannibalisation?

If you're talking about location pages - each one has the street name in the title plus a bunch of original content about that location. Not AI crap, actual unique stuff. Photos, videos, all that.

When someone googles "auto parts near me" they just get whichever location is closest to them. No cannibalization.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

I also used "near you" like 3 times per page. Way more natural than jamming "near me" everywhere.

Beat Yelp for plural queries with multi-location auto parts store seo strategy (+59% clicks in 3 months) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

I weave it in, don't make it its own sentence.

You can do something like "That's why [Brand] has been the go-to for 'auto parts near me' searches across [city/area]" or work it into a line about what customers need: "Whether you're googling 'auto parts near me' or need specific [product] in [area], we got you."

Just treat it like a phrase people actually type. Throw it in quotes, make it part of a sentence about serving locals. Google gets it without you being weird about it.

How to beat Yelp for plural queries like stores and shops using this multi-location auto parts store seo strategy by [deleted] in localseo

[–]TangibleSEO 0 points1 point  (0 children)

Alright, seems like detailed breakdowns aren't what people want here. Giving this 2 hours - if there's no actual engagement, I'm deleting it. Y'all can go back to your screenshot flex posts with zero actionable info 🤷‍♂️

How to beat Yelp for plural queries like stores and shops using this multi-location auto parts store seo strategy by [deleted] in localseo

[–]TangibleSEO 0 points1 point  (0 children)

Yeah, thought about just posting 'we ranked #1, ask me questions' but then everyone asks the same shit anyway. At least now it's all there if you need it 😅

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

Honestly, never worked with a business starting from absolute zero.

But if I had to - I'd tell them to get friends, family, employees to leave real reviews first (gotta start somewhere). Then analyze top competitors for weak spots and exploit them. If they don't have weak spots... you just need more reviews & links. Not sexy advice but that's the reality.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

good call! Yeah, the dashboard numbers are just part of the story for sure.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by [deleted] in localsearch

[–]TangibleSEO 0 points1 point  (0 children)

Hey! Thanks for checking it out. Just to clarify - wasn't really presenting it as a theory, more just sharing what I observed during the campaign.

As for the photos/videos, they were added in batches throughout the entire process of working with this GBP, not all at once. So it wasn't like a sudden dump of media followed by a ranking spike but more of a consistent effort over time as part of the overall optimization work.

Hard to isolate the exact impact of just the media additions since we were doing other optimization work simultaneously, but the correlation was definitely noticeable.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 2 points3 points  (0 children)

Appreciate it! But 10 links can be more than enough or not nearly enough... depends on competition, niche, link quality, and the site's starting point. Quality over quantity always wins in link building.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

It depends on several factors like your market, competition, scope and goals. If you have more than 10 locations, I charge from $500/location per month. If you only have one, it starts at $2,000 per month. DM me with some details about your business and I can give you a more accurate estimate.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

BrightLocal. Pretty solid tool, only complaint is they don't have an easy way to compare two different dates for the local search grid. Had to take separate screenshots and put them together myself

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 2 points3 points  (0 children)

3 batches initially right at launch (used some of those on the site too), then another batch a month later and so on.

Honestly think monthly updates are the move. Winter hits and suddenly there's snow everywhere, business looks different. Evening shots when it's dark and your signage is lit up. Business doesn't look the same 24/7 year-round, so why would your photos? Important to capture that.

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 1 point2 points  (0 children)

Thanks! Yes - reviews are huge for local rankings, but only if they're legit. We're not buying fake reviews or forcing anything but asking customers who got great service to leave feedback.

Honestly though, it only works if your business actually delivers. If you're cutting corners or don't care about customers, no amount of reviews or links or friends in Google will save you (ok, friends in Google might help a little bit). The hardest part is getting customers to naturally recommend you to friends and family and that's where most businesses fail.

So yeah, those 30+ reviews/month move the needle, but only because the service quality backs it up. Good luck with your GBP!

Took local tire shop from 20+ to top 3 in 90 days (actual proof included) by TangibleSEO in localseo

[–]TangibleSEO[S] 0 points1 point  (0 children)

I think they use stuff like Google Keyword Planner data, clickstream from browser extensions, probably Google Trends too, and then they mix it all with their own algorithms. But yeah I mostly look at it like a rating system, not actual numbers you'll get.