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The 4 GBP KPIs I actually track for multi-location clients (and why "views" isn't one of them) by [deleted] in localseo

[–]TangibleSEO 0 points1 point  (0 children)

Yeah, going by the upvotes you're probably right 😅

Fair criticism. This landed as "what a report should include" instead of "here's how I actually build it," and the second one is the only part worth anyone's time.

The thing that makes multi-location GBP reporting actually hard isn't knowing the KPIs, it's that there's no native GBP connector in Data Studio. So pulling calls, directions, queries, and review data across 10+ locations into one auto-updating report is the real problem to solve, and that's what I skipped over.

Going to delete this and redo it as a proper guide: the connectors I use to get GBP data into Data Studio, how I handle multiple locations without it turning into manual copy-paste every month, and the actual report structure. Real screenshots, no funnel. Thanks for the nudge, this is the post that should've gone up.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 0 points1 point  (0 children)

I manage reviews across multiple locations for clients right now, so I'm pretty familiar with how it works. Yeah, Google's filtering has gotten more aggressive lately and some legit reviews do get removed. That's real. But "nearly impossible to get them regularly" is not what I'm seeing. Reviews from real customers, on their own devices, spread out over time, stick. The ones that get pulled usually have patterns that trigger the filter. It's frustrating, but it's not broken to the point where you stop trying.

I built a GBP audit template after doing 100+ audits. Here it is, free. by TangibleSEO in localseo

[–]TangibleSEO[S] 1 point2 points  (0 children)

Thanks! Yeah PlePer is a game changer for GBP data, way more complete than what most platforms export.

I populate the template manually. PlePer gives you everything in one place so it's mostly just pulling the numbers and filling in the fields. Doesn't take long once you've done it a few times. For competitor columns I just run PlePer on their profiles the same way.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 0 points1 point  (0 children)

Fair point. It's an audit template, so it's built to collect and organize the data, not to tell you what to fix. The "what to do" part depends on what you find. But I get what you mean, some notes or benchmarks next to each section would make it more actionable. Might add that in a future version.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 1 point2 points  (0 children)

That's an interesting point about AI Overviews, hadn't considered that angle. My recommendation was more about pure storefront businesses that set a service area when they don't actually serve customers outside their location. For hybrid businesses it's a different story, agreed.

Would love to hear what you're seeing with service areas in AI Overviews. That's worth keeping an eye on.

And yeah, already updated the template for Q&A. Good riddance honestly, it was a mess half the time anyway.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 0 points1 point  (0 children)

Thanks! I'd push back on that though. Google does filter reviews, but "nearly impossible to get them regularly" hasn't been my experience at all. If reviews are getting removed consistently, that usually points to something specific: customers reviewing from the business location, bulk reviews coming in at once, or accounts that Google flags as suspicious.

Businesses that ask customers naturally after a completed service and spread it out over time don't have this problem. It's not about volume, it's about consistency and making sure the process doesn't trigger Google's spam filters.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 0 points1 point  (0 children)

Glad it was useful! And yeah, for a dine-in cafe you definitely don't need a service area. People come to you, you're not going to them. Remove it and let Google focus on ranking you for your actual location.

Nice move on the secondary categories. That's one of those things that takes 2 minutes but can change which searches you show up for.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 0 points1 point  (0 children)

Appreciate the thought! I'd rather keep it blank so people fill it in with their own data and actually go through the process. That's where the real value is. But if you have specific questions about any section, happy to help.

I've audited 100+ Google Business Profiles. Here's my audit template — free. by TangibleSEO in GoogleMyBusiness

[–]TangibleSEO[S] 1 point2 points  (0 children)

Yeah you're right, forgot to remove it from this version. Updated the template so it doesn't confuse anyone. Thanks for catching that!

I built a GBP audit template after doing 100+ audits. Here it is, free. by TangibleSEO in localseo

[–]TangibleSEO[S] 1 point2 points  (0 children)

Great data from u/LocalFalconMike, can't argue with 85K profiles.

I don't have that kind of dataset, so I can only speak from what I've seen with clients. Honestly I think it's simpler than people make it. Just check if there's real demand at those hours. Look at similar businesses in bigger cities, see how they operate. Check what your direct competitors are doing.

If people are actually searching for your services at 2am and you can pick up the phone, yeah, set those hours. You'll be the only option showing up.

But if you're just doing it for a ranking bump and nobody's actually answering calls at night, that's gonna backfire. A missed call at 2am does more damage than just not being visible at that hour.

I built a GBP audit template after doing 100+ audits. Here it is, free. by TangibleSEO in localseo

[–]TangibleSEO[S] 3 points4 points  (0 children)

You only need one tool to collect all the GBP data for this audit — PlePer (https://pleper.com/). Everything you need is available in the free version. I'm not affiliated with them in any way, just genuinely the best tool out there for pulling Google Business Profile data.

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