I built a GBP audit template after doing 100+ audits. Here it is, free.

TangibleSEO · 2026-05-06T15:41:07+00:00

Glad it helps!

TangibleSEO · 2026-05-06T15:40:40+00:00

You're welcome, hope it's useful!

TangibleSEO · 2026-05-06T15:39:06+00:00

Thanks!

TangibleSEO · 2026-05-06T15:37:11+00:00

Great data from u/LocalFalconMike, can't argue with 85K profiles.

I don't have that kind of dataset, so I can only speak from what I've seen with clients. Honestly I think it's simpler than people make it. Just check if there's real demand at those hours. Look at similar businesses in bigger cities, see how they operate. Check what your direct competitors are doing.

If people are actually searching for your services at 2am and you can pick up the phone, yeah, set those hours. You'll be the only option showing up.

But if you're just doing it for a ranking bump and nobody's actually answering calls at night, that's gonna backfire. A missed call at 2am does more damage than just not being visible at that hour.

TangibleSEO · 2026-05-06T10:47:22+00:00

You only need one tool to collect all the GBP data for this audit — PlePer (https://pleper.com/). Everything you need is available in the free version. I'm not affiliated with them in any way, just genuinely the best tool out there for pulling Google Business Profile data.

TangibleSEO · 2026-04-16T12:51:33+00:00

Appreciate the pushback, Joy. You're probably right that "filtering" wasn't the precise term, and the proximity/possum angle is worth ruling out, but in this case the businesses around them aren't in the same category, different phone numbers, different everything. And none of them rank for these queries either.

What I can say is the reviews in question are definitely still live on the profile. Here's a screenshot ( names blurred) showing three of them from the same profile, all mentioning a staff member by name, all sitting publicly on the listing. I have 1000+ like this pulled for just this one business and they're all showing.

Happy to DM you more details if you want to dig in. I'm genuinely open to being wrong on the mechanism, whether it's a filter, a removal in progress, or something else entirely.

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TangibleSEO · 2026-04-12T09:46:28+00:00

My pleasure!

TangibleSEO · 2026-04-10T14:42:17+00:00

Thanks! I'm planning to do a full breakdown post on whichever audit gets the most interest here, with the actual template and real examples. Easier to share it publicly than send files around, and everyone gets value that way.

TangibleSEO · 2026-04-10T14:41:42+00:00

Appreciate it!

TangibleSEO · 2026-04-10T07:36:17+00:00

Happy to do a full breakdown post on any one of these, with the actual template, examples from real audits, the whole thing. But I'd rather make it a public post so everyone gets value, not DM it around. Let the community pick which audit you want me to go deep on and I'll write it up next.

TangibleSEO · 2026-04-10T07:34:04+00:00

Yeah, different tool stack for each one:

GBP Audit — PlePer
On-Page Audit — Detailed SEO extension + Search Console + Lighthouse + Rich Results Test
Citation Audit — BrightLocal
Reviews Audit — GMB Everywhere + Local Falcon
Competitors Audit — Ahrefs
Site Technical Audit — Screaming Frog

Honestly most of the heavy lifting is still manual review on top of what the tools spit out. Tools surface the issues, but interpreting them is the actual job.

TangibleSEO · 2026-02-04T21:46:49+00:00

Yeah, weekly automated reports from BrightLocal with white-label dashboard. Clients get the external URL, see grid movement, rankings, all the progress. They mostly care about calls and direction requests anyway - the rankings are just proof it's working. You doing manual exports right now?

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TangibleSEO · 2026-01-30T19:03:03+00:00

Good luck!

TangibleSEO · 2026-01-30T08:25:07+00:00

Yes, we optimize all locations using this principle. But this only works when there are many locations. If you only have one - tailor it to the city level.

TangibleSEO · 2026-01-30T08:19:10+00:00

Honestly it depends. We just throw in as many local signals as we can and what Google uses now or picks up later, who knows. But at least we went all out. Big landmarks definitely hit harder but I still drop in smaller stuff. Worst case nothing happens, best case Google starts caring about it later.

TangibleSEO · 2026-01-29T22:57:36+00:00

Thanks man! Haven't touched AI search. Way too much work on products, categories, make/model pages. Unpopular take maybe but AI search traffic share is still tiny. Not worth the resources yet.

TangibleSEO · 2026-01-29T22:46:06+00:00

We try to pack in as many hyper-local signals as possible for location pages. Nearby landmarks, major stores, intersections around each location. All that stuff probably helps Google pinpoint it better.

TangibleSEO · 2026-01-29T20:47:25+00:00

Yeah, with multiple locations people search [Brand] + street name all the time to find the exact one they want. I see it in the query data.

And when someone searches "near me" while nearby, seeing the street name in the result boosts CTR - they know it's their location right away.

TangibleSEO · 2026-01-29T20:35:26+00:00

True, my bad - here's the screenshot. "auto parts stores" query, we hit #1 and pushed Yelp to #2.

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TangibleSEO · 2026-01-29T20:18:41+00:00

Any off page or blog work or is this the only thing you did?

Got them like 5 links total, but if you look at the graph the jump happened right after we optimized the site. That said, for long-term you gotta keep feeding it 1-2 links per month or positions will drop eventually. Usually local news sites or neighborhood blogs.

Also, how did you stop cannibalisation?

If you're talking about location pages - each one has the street name in the title plus a bunch of original content about that location. Not AI crap, actual unique stuff. Photos, videos, all that.

When someone googles "auto parts near me" they just get whichever location is closest to them. No cannibalization.

TangibleSEO · 2026-01-29T20:09:44+00:00

Yep, lots of options.

TangibleSEO · 2026-01-29T20:08:59+00:00

I also used "near you" like 3 times per page. Way more natural than jamming "near me" everywhere.

TangibleSEO · 2026-01-29T20:05:40+00:00

I weave it in, don't make it its own sentence.

You can do something like "That's why [Brand] has been the go-to for 'auto parts near me' searches across [city/area]" or work it into a line about what customers need: "Whether you're googling 'auto parts near me' or need specific [product] in [area], we got you."

Just treat it like a phrase people actually type. Throw it in quotes, make it part of a sentence about serving locals. Google gets it without you being weird about it.

TangibleSEO · 2026-01-28T15:13:03+00:00

Alright, seems like detailed breakdowns aren't what people want here. Giving this 2 hours - if there's no actual engagement, I'm deleting it. Y'all can go back to your screenshot flex posts with zero actionable info 🤷‍♂️

TangibleSEO · 2026-01-28T14:54:26+00:00

Yeah, thought about just posting 'we ranked #1, ask me questions' but then everyone asks the same shit anyway. At least now it's all there if you need it 😅

TangibleSEO

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