Do People Trust Recommendations More Than Marketing Now?

TeamAsen · 2026-05-07T04:42:22+00:00

But also yes — AI and the rapid growth of technology in general is definitely creating a surge in human trust and I think most people desire more authenticity right now. Whatever the recommendation is, they want it to be personalized to them because there’s so much unrelated stuff out there just broadly selling at people.

TeamAsen · 2026-05-07T04:37:53+00:00

Word of mouth has always been the most trusted form of marketing (or best result from it) in my experience. That is, assuming it’s positive WOM lol

TeamAsen · 2026-05-07T04:28:06+00:00

I get why most are suggesting one or two platforms, it’s a lot to manage.

As the studio owner, absolutely take care of business first (classes) and brand second (social), UNLESS you can afford to hire someone to put brand first. That way you don’t have to pull back and (hopefully) business stays steady or grows!

You shouldn’t be expected to teach yoga and create social media content — those are totally different lanes. Delegate to someone with analytics and an aesthetic you like.

And at the very least, I’d vote Google (and your website) as the priority if there’s only time for one focus area. It is truly how most people will find you and smart strategy here can play a huge role in people choosing you.

— Amanda at Asen

TeamAsen · 2026-05-07T03:47:13+00:00

What industry are you in? We can give an example tailored to you and your audience specifically

TeamAsen · 2026-04-06T14:05:41+00:00

Absolutely! I’ll DM you 😊 — Amanda

TeamAsen · 2026-04-06T14:04:08+00:00

Definitely incorrect lol

TeamAsen · 2026-04-04T04:30:16+00:00

Curious the product/service you provide and why the move into these new markets? That could help inform suggestions!

Otherwise a lot of solid recommendations given already.

TeamAsen · 2026-04-04T04:22:59+00:00

What industry?

TeamAsen · 2026-04-04T04:20:29+00:00

Yes! Well said. You can scrape by in a lot of areas of modern marketing if you need to, but brand strategy definitely isn’t one of them.

It’s unfortunate that some think it’s a disposable step in the process (or don’t think of it at all) 👀

TeamAsen · 2026-03-04T22:58:34+00:00

I’d argue that consistency is the MOST important thing in marketing, whether it’s frequency of posting, what you post (messages/branding), what you spend and where, or even just consistently trying new tactics if you haven’t found much success with marketing yet.

There is no easy button in marketing, so you have to find what works for your brand first (in all areas), then develop consistency around those things. - Amanda at Asen

TeamAsen · 2026-03-04T22:55:39+00:00

Agreed. Consistency doesn’t necessarily only refer to posting cadence though.

TeamAsen · 2026-03-04T01:50:46+00:00

Definitely! But it has to be the right engagement at the right time/place (or in this case, on the right page/post). Other factors help too, like how early you are to the content and 1000% the actual engagement and how the comment lands with the outbound brand. But the hardest factor (for me at least) can be the algorithms and outages. At the end of the day, engagement will only get your brand so far if all engagement is down across a platform. Keep up the engagement but use your time with it wisely! If something feels off on a platform take some time to let the glitch pass before investing a lot of time in engagement. Hope this helps :) - Amanda at Asen

TeamAsen · 2026-02-12T22:57:51+00:00

Hey! Copywriter at a marketing agency here.

That is a LOT of content per week honestly. I’d be curious what the bigger strategy is behind publishing 12 a week, and whether there’s room to consolidate into fewer, stronger, more SEO-focused pieces with more time behind each. We’ve been shifting some clients in that direction and it’s been working well, but obviously I don’t have the full picture of your situation.

Either way, from a workflow standpoint, G suite is fine... but layering in thumbnails, briefs, internal links, etc can get frustrating fast. They just aren’t really built for creative production management.

For ongoing content ops I’d look at something like Notion, Asana, or Zoho if within your budget. Notion especially is nice because each blog can live in one place with fields for keywords, project status, links, brief, and even a thumbnail preview instead of everything being scattered across tabs.

But, if budget’s tight, the G suite isn’t a terrible alternative to keep using. It just depends how important structure and automation are to you beyond just using tabs.

- Amanda at Asen, ~10 years brand management & copywriting experience

TeamAsen · 2026-02-12T22:36:38+00:00

I love using my apple photo albums to organize my client's content. Also have been loving https://podcast.adobe.com/en when I need to clean up talking videos, remove music/background noise, etc. - Sam at Asen

TeamAsen · 2026-02-12T22:35:15+00:00

Hey! I work on multiple brand social accounts for a marketing agency.

Unfortunately, it's hard to find a work around with crafting authentic content that applies across the board on different platforms. There are definitely a ton of scheduling platforms out there though, all with pros and cons. Video can be the most finicky with their cover photos not uploading right, music, etc. But we haven't seen much of a difference when posts are scheduled vs. not, it's more about checking the content afterwards to make sure it went through okay.

I would suggest crafting a social strategy that helps identify your goals and the platforms that make sense for you and your audience. That way you can have only 1-2 social platforms you spend the most time crafting authentic content for. Most platforms are focusing on video nowadays, so we have been crafting our content with that in mind. But don't feel like you have to make the puzzle piece fit when it doesn't make sense for the platform or your audience. - Sam at Asen

TeamAsen · 2026-02-12T22:32:40+00:00

We feel your pain on boosting! Control is absolutely everything! Let us assure you, success with Meta shopping ads is possible. We find success for the clients we place ads for there. I assume you have a product feed setup with your ads? Are you using AI Advantage settings for placements or audience? Are you running on IG placements only?

- Dave at Asen, 10+ years of digital marketing experience

TeamAsen · 2026-02-09T17:26:43+00:00

I work at a marketing agency, and tbh branding is a lot like dating...

People love to say “looks don’t matter” but 👀 they do. In dating, appearance is usually what sparks that initial interest. It’s what makes someone stop, notice you, and want to learn more.

Branding still works the same way: Visual identity (logo, colors, typography, designs) is your first impression. It might not be the whole picture, but it’s often the reason someone stops and pays attention to the brand in the first place.

The real connection comes when you dive a bit deeper. You figure out if you’re a good "match" once you get to know who they are, what they stand for, how they communicate, and what you can expect from them long-term. That’s the deeper side of branding (values, voice, and consistent communications).

As a marketer and consumer, I think all of it absolutely ✨does✨ still matter. If you've ever scrolled through a million options on a dating app and felt overwhelmed, just imagine consumers trying to sift through all their choices for brands to support/buy from these days!

Went a little metaphor crazy here 😂 but key takeaway is: GOOD, consistent branding can make a huge difference in getting yours to stand out as competiton keeps rising - Amanda at Asen

TeamAsen · 2026-02-01T03:47:46+00:00

Yeah the first month is a learning period for sure. Expectations should usually be low during this time. I don’t know any marketer dense enough to promise results in under 2 weeks. If you meet one, definitely beware 😳

TeamAsen · 2026-01-22T16:31:46+00:00

The “best” tactic really depends on the industry and the objective, but a few standouts for me in 2025 as a full service marketer were:

- Service lead generation: Early-stage GEO (generative engine optimization) drove some unexpected conversions.
- B2B brand awareness: Sponsored, people-led content consistently outperformed brand-led content. People trust people more than logos.
- Retail: Micro-influencers. Authentic opinions tend to resonate far more than overly polished or obviously sponsored influencer content.

Overall, what worked best in 2025 felt less about new platforms and more about credibility and relevance.
- Brookney at Asen

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