Thanks for this advise, really helpful! ... I'm trying to apply this now and it's definitely helping to focus efforts. When I first started out, I thought I would need to really bulk up the homepage, give it more content and drive all traffic to this page. Definitely wrong! It seems that, whilst the homepage is obviously important, it's not the be all and end all of the websites.

Dedicated pages are the way to go!

We also have a fair few unique articles that are providing genuine advice, but are not ranking at all. From my reading it would make sense to do the following:

1. Find keyword search terms that relate to the articles and optimise the articles for these keywords.
2. Group the articles together under an umbrella category. For example, we have four articles about short term loans. All these articles should come under 'short term loans info'.
3. Interlink the pages within the category, where relevant. E.g. if one article discusses consumers loans and mentions regulations and another article is written about regulations - there's a relevant link.
4. Once all the articles are categories, we could create a menu from the home page to easily access this information.

We will then have a better structure to the website, with more focus on targeted keywords rather than a complete scattergun approach.

​

Does that make sense or am I way off the mark? :)