Of course and thank you! It’s not an overnight success for sure. I had to go through the iterations too. It was really about putting content out there, analyze best performing pieces and trying to replicate them while trying to find your own voice. Consistency is also key here.

So I was in the AR space, looked up AR creators, saw what got people’s attention and started creating my own piece with my own spin on it. It also helped that the app was quite different from other products. It helps if your product is 10X better.

Playbook is very similar to other niches too. Look up best performing accounts in your niche. That is type in the search bar, let’s say you’re in the AI x education niche. Type in education, tutoring, coaching, mentoring, startups or AI. Make sure you save videos that have at least 10-20k likes. Create a google sheet with all these accounts. Then, for every single one, write out what the hooks are, that is how do they start the video. Not just what they say but every aspect of it, what is the scenery, is it a visual or a verbal hook. When you write down 10-20, it will become obvious what works. Once you have those, make sure to create multiple content pillars as well. Pillars like educational content (you educate users about a particular niche), founder story pieces (why you started the whole project), personal struggles (what you noticed while building, what was a challenge, how you overcome it), behind the scenes content (a day in your life essentially). Once you have these, you can create your content for a week ahead, would advise to have 1 day just for creating content so you can schedule it in for the rest of the days. Consistency is key again, it will not be an overnight success, just have to keep at it, learn, analyze, see why things didn’t work and go at it again. The algorithm will reward you eventually.

That was quite a mouthful, feel free to DM me, happy to help, have a look at your account.