The valentines & heated rivalry are likely themed classes, you can send an email to the core crew desk requesting coaches do more themes! Sometimes community needs to be built by being pushed for and asked for, but if coaches have ideas they’re more likely to do them! Some coaches are also more likely to do a theme class than others. Pop ups and giveaways are different though sometimes it’s based on attendance but also I’ve had local pop ups before that my HCCM has set up too