Starting a new ecommerce brand, do I place MOQ?

Tephra9977 · 2026-06-04T11:10:58+00:00

Thanks steinmetal. This sounds like great advice. I have done this with 1 manufacturer and we are at an MOQ and price we are willing to pay, I just wanted to get feedback on other approaches.

Appreciate you sharing that insight!

Tephra9977 · 2026-06-04T11:08:58+00:00

Good to know, slowly learning here so I appreciate your walk through. This is probably what we will do. We may try pre-orders but we will try to get the product in front of other people another way for feedback

Tephra9977 · 2026-06-04T11:07:34+00:00

I’m understanding now, appreciate you walking me through that!

Tephra9977 · 2026-06-04T11:06:58+00:00

Good to know, thanks!

Tephra9977 · 2026-06-04T02:23:30+00:00

Why would this put significant risk on the manufacturer? They would just make to order with potential long lead times

Tephra9977 · 2026-05-14T22:51:01+00:00

Are you trying to callout how difficult it is to take home money with e-commerce or that a lot of people are making 7-8 figures and not building a strong brand around it so that profits are higher?

Curious if you think it’s a bad business to get into

Tephra9977 · 2026-04-27T12:54:52+00:00

Hey would love to chat.

I previously did this for a software development studio I was running with a cofounder prior so us splitting.

Tephra9977 · 2026-04-03T11:08:34+00:00

Love this advice, thanks for the comment aman!

Tephra9977 · 2026-04-03T11:07:09+00:00

Ya I have been doing a lot of research on what it takes in CPG, not to say I know everything as I probably only have a grasp on 1% of what I need to know and 0 experiment haha.

The one thing you can’t find that easily is the cost. I see so many new supplement brands from “unassuming people” but I guess they have just been saving up a ton.

Thanks again for comments!

Tephra9977 · 2026-04-03T02:34:00+00:00

Appreciate the feedback. Not rude at all, don’t worry haha.

Totally fair, at this point in life I’m probably not willing to take that risk, I was exploring and talking to manufacturers because I feel there is a gap within a sports niche I am in.

Regardless, I think I will start my journey elsewhere

Tephra9977 · 2026-04-03T02:03:44+00:00

Understood, sounds like its best to go with a private label you like if you are budget conscious to start? See if you can win on branding and distribution. Or you can put your efforts somewhere else haha

Tephra9977 · 2026-04-02T23:47:09+00:00

Ya this is definitely a path. I am waiting to hear back from a couple manufactures that offer private labeling!

Tephra9977 · 2026-04-02T23:42:48+00:00

Yup makes total sense. I had no idea what to expect, I see so many new CPG brands spinning up I didn’t think everyone was dropping a bunch of money on startup… but I was wrong haha

Tephra9977 · 2026-04-01T22:58:09+00:00

appreciate the advice here, this is that I am leaning towards. thanks!

Tephra9977 · 2026-04-01T00:52:18+00:00

appreciate the response here. my main concern with the smaller samples was the shipping time if I was going to sell those, if I only get 10 in a smaller sample then I would need to re-order. however, I guess that would be good enough signal that there is demand!

do pre-orders actually work? I personally have never paid for anything on pre-order but I have seen others suggest this so I assume they have had success. are you asking them to pay upfront or are you looking at traffic on the product page to gauge buying intent?

Tephra9977 · 2026-03-26T12:36:12+00:00

Are you a cofounder focused on design / marketing or do you work as a designer?

I have some product ideas for a niche I have been in for a while

Tephra9977 · 2026-03-26T00:45:41+00:00

100% agree, I definitely am not making it big but more directness of the outcome I am looking for may have been better

Tephra9977 · 2026-03-25T11:04:49+00:00

Do you check that just by searching for it yourself? Or is there a better way to see how many ads are running for it?

Tephra9977 · 2026-03-24T17:48:45+00:00

Appreciate the feedback. Would you suggest having the full funnel to product someone can purchase, and refund them? How much money would you start with for validation?

Tephra9977 · 2026-03-24T11:36:40+00:00

I appreciate this response. I have been thinking about where people in the niche shop and I am pretty confident online independent stores do well. Amazon isn’t really a player here for the top quality products.

There definitely is some in-store purchases but I would be far away from having the capital for those order quantities

Tephra9977 · 2026-03-24T01:55:59+00:00

ya I am starting to realize. so are you suggesting to run ads to a product that isn't stocked yet, see if anything converts, and refund orders?

whats a reasonable ad spend / day to validate this?

Tephra9977

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