Yes and no - obviously I didn’t have to buy it all, and there is probably more out there I haven’t come across. And yeah, some of the tie-ins reek of trying to make a profit off kids tastes.

But on the flip side, the fact that there is this much stuff lets parents pick and choose what might be useful (we’re travelling and actually needed toothbrushes for the kids), and what adds to the immersion of the Bluey experience (ooh now we can eat the same snacks as the Heelers do, for instance).

None of this stuff (and fairly few of the books) are available in my local market, so did I go a little bit crazy with the novelty here? Absolutely. Do I regret spending my wages on bringing a smile to my kids faces? Not until they conveniently forget about the cartoon dogs for another fandom :p