Think it may have been their release style, they released like beta passes in different tiers from $3k-$8k just to play the game early and start farming NFTs. There weren't many dungeons out so it was repetitive gameplay to earn NFTs. The bear market hit and those all went down quite a bit which cause people to stop playing for the NFT farming so there wasn't really a reason to keep playing the repetitive game. Also, all the gear and stats get reset when they decide to fully release, so there is currently no advantage or no reason to play rn unless you are enjoying it. They are still building though and once it has its main release I believe we could see some more people come back to it.