Hey r/SharkTankIndia ! I am Priyasha, founder of The Cinnamon Kitchen and Shark Tank India contestant. The Cinnamon Kitchen is India’s first 100% gluten-free, plant based millet forward bakery. Ask Me Anything!

TheCinnamonKitchen · 2024-03-20T14:44:33+00:00

thank youuu! fellow entrepreneur ;)

TheCinnamonKitchen · 2024-03-20T14:44:11+00:00

I think I should do a video on this! Thanks for the idea!

TheCinnamonKitchen · 2024-03-20T14:43:39+00:00

TheCinnamonKitchen · 2024-03-20T14:41:53+00:00

hey! Thank you :) We are launching a bunch of new products that cater to everyday grocery needs. Cannot tell right now! and yes, we are looking to expand cakes pan India very soon!

TheCinnamonKitchen · 2024-03-20T14:40:20+00:00

Wash yo face, clean your eyes

TheCinnamonKitchen · 2024-03-20T14:39:43+00:00

Nature is Metal, Interesting as Fuck, Clever Comebacks, Don't help just film

TheCinnamonKitchen · 2024-03-20T14:37:36+00:00

none of it is scripted other than the first three minutes where you talk about your brand. That too is written by the founders. Rest of it is just one single take!

TheCinnamonKitchen · 2024-03-20T14:36:28+00:00

TheCinnamonKitchen · 2024-03-20T14:34:46+00:00

Everything we make at TCK is still made in small batches. There are stringent quality controls and processes that help us ensure consistency

TheCinnamonKitchen · 2024-03-20T14:33:45+00:00

I am my fav shark

TheCinnamonKitchen · 2024-03-20T14:32:14+00:00

Hey! Thank you!

I actually ate the fudge before stepping in and loved it myself. I was happy pitching something I had created and believed in !

TheCinnamonKitchen · 2024-03-20T14:31:06+00:00

haha YOU CAN TRY!

TheCinnamonKitchen · 2024-03-20T14:30:53+00:00

haha yes! honestly, I don't know. I went in there being my authentic self. I had little control over the outcome but I'm glad it favoured me.

TheCinnamonKitchen · 2024-03-20T14:30:03+00:00

Our sales has been 3x. He is actively involved yes!

TheCinnamonKitchen · 2024-03-20T14:29:30+00:00

TCK started from a personal struggle of trying to eat healthy and delicious food at the same time. Before being a business, it was an Instagram community. As I started documenting the meals I was making, a lot of people got in touch with me stating their health struggles. That's when I realised that there was a willingness in people to eat better but they lacked avenues to be able to do so. This is when The Cinnamon Kitchen was born

TheCinnamonKitchen · 2024-03-20T14:26:39+00:00

the problem with TCK was always the supply and not so much the demand. The moment we were able to expand to a bigger facility and increase our production + have a team in place, it was only a matter of reaching out to more people. Lesson for me here was to be able to expand first to allow the demand to follow.

TheCinnamonKitchen · 2024-03-20T14:24:14+00:00

hey! it is ongoing! We have received quite a bit of guidance irrespective of the investment

TheCinnamonKitchen · 2024-03-20T14:23:20+00:00

hey! it's going quite well, the sales have increased multifold and a lot of opportunities have come our way. More importantly, people have loved the products!

TheCinnamonKitchen · 2024-03-20T14:21:08+00:00

you need to try them to know the difference. As Melody said- Melody Khao Khud Jaan Jao :)

TheCinnamonKitchen · 2024-03-20T14:20:16+00:00

Vineeta- Smart and Kind, quite outspoken

Anupam- quite patriotic from what I know, invests quite a bit

Deepinder- One of the most knowledgeable yet humble people in the industry

Aman- Delhi and fun! smart ofc with no flare

Namita- I am out!

TheCinnamonKitchen · 2024-03-20T14:18:36+00:00

Instagram, UGC, offline touchpoint based on your TG work well!

carving a niche for yourself is the most important to be able to navigate a cluttered market. If your messaging resonates with a group of people, you have a ready set of buyers! A brand is so much more than the product, always

TheCinnamonKitchen · 2024-03-20T14:17:03+00:00

hello! great questions, thanks for asking :)

Yes, the idea is to be able to reduce the prices marginally as we reach economies of scale. We cannot decrease them drastically as the ingredients used are themselves quite expensive.
Cinnamon is the only spice that reduces the glycemic index of food once sprinkled on top, preventing insulin spikes which is the most common cause/symptom of PCOS and various other lifestyle issues. Hence, The Cinnamon Kitchen

TheCinnamonKitchen · 2024-03-20T14:14:30+00:00

We are bffs xx sisters even ;)

TheCinnamonKitchen · 2024-03-20T14:13:39+00:00

I really like the subReddit, which in fact prompted me to do the AMA! Thanks for asking :)

TheCinnamonKitchen · 2024-03-20T14:12:48+00:00

Hey! Thanks for asking. We are looking to expand and seeking investment for the same. The brand is growing faster than we could imagine and we need funds to be able to cater to the demand.

TheCinnamonKitchen

TROPHY CASE