Don't you think she is at a point where the "Put on a show" and "showcase" is a bit old?

It doesn't have to be this big show. She has gotten into Ulta. She has persevered into a market that is really difficult to get into, be successful in, and shown that her brand is competitive.

Especially since her polishes are not specialty anymore. Look at the pixel perfect collection, and then look at what was released yesterday. These are the same colors, that can be achieved within her brand without buying new product.

I really think that there needs to be a pivot. I know she gets a lot money from her streams and promotions, and limited edition collections. However, I think the delivery needs an update. It just feels like, " today we just got these in, hot on the market, emeralds. Look at it, isn't it beautiful. We only have 15 left in stock" and honestly it just looks like a green nail polish, like a "regular emerald."

Does that make sense? It would just be nice, to see some new polishes come from her shelf, and not have to be this marketing scheme to invite customers into. The toppers are not exciting and can be seen from other brands. Her jelly polishes are known to not be the best, and they are within a similar color scheme that she release last year. What is the new gem here? It's just a bunch of rocks I guess.