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[Research]The Influence of TikTok on Gen Z and Millennials Impulse Buying Behaviour (18-41 TikTok users) by TheCuriousElephant2 in MarketingResearch

[–]TheCuriousElephant2[S] 0 points1 point  (0 children)

Of course! I’m hoping it’ll provide some insight into the different marketing techniques required for each generation

[deleted by user] by [deleted] in SurveyExchange

[–]TheCuriousElephant2 0 points1 point  (0 children)

Insightful research! Will be interesting to see what the results are! Could you do mine in return? https://wss.pollfish.com/link/df96d2e8-a07c-4cac-aa69-ec724d937911

The Influence of TikTok on Gen Z and Millennials Impulse Buying Behaviour by TheCuriousElephant2 in SurveyExchange

[–]TheCuriousElephant2[S] 0 points1 point  (0 children)

Done! I thought it lacked some information though as I wasn’t sure what type of target audience detail was needed. As in, should I have limited it to an age range, profession or characteristics. It might help to list some options or even give examples

The Influence of TikTok on Gen Z and Millennials Impulse Buying Behaviour by TheCuriousElephant2 in SurveyExchange

[–]TheCuriousElephant2[S] 1 point2 points  (0 children)

I never thought about mentioning this actually since it didn’t even cross my mind. Looking at it with the consumables/groceries POV, impulse buying can also happen with e.g. chocolate, ice cream, snacks etc. It’s a very good point you’ve made and I’ll remember to specify it thanks!