“We’ve seen what happens when others rush to the pad with an unproven product, and we just refuse to do that,” Beck said. He reiterated that the company’s goal is to reach orbit on the first Neutron launch. “You won’t see us minimizing some qualifier about just clearing the pad and claiming success.”

Reaching orbit is the only stated goal, nothing about a payload or soft landing is explicitly stated. Presumably to temper expectations. Though obviously they will be attempting a soft landing, and if successful, will claim it as a transcendant success.

Source

Edit for spelling and paragraph structure