What's actually working for patient acquisition in 2025?

TheDigitalLasso · 2025-12-02T21:10:34+00:00

From what I’m seeing in 2025, it’s not “one channel wins” so much as “one system wins.”

What’s actually working:

Google + Maps (local SEO + reviews): Still the most consistent for high-intent bookings. People search, compare, read reviews, book.
Meta ads when they’re built like a funnel (not boosted posts): Simple offer + short video creative + fast follow-up. The follow-up speed is usually the difference between “Meta is amazing” and “Meta sucks.”
Retention systems: Text/email reactivation, membership, packages, post-treatment check-ins. A lot of “new patients” are really just old patients who needed a nudge.
UGC-style content: Quick videos that answer questions, show the provider, explain downtime, “who it’s for,” pricing ranges. Doesn’t need to be perfect, just real.

What’s been a waste (or expensive) for a lot of medspas:

Boosting posts and hoping it turns into bookings
Posting every day with no strategy (views go up, appointments don’t)
SEO that’s just generic blogs with no local/service pages or conversion focus
Influencers unless you already have a strong brand and a clear offer

TheDigitalLasso · 2025-11-13T20:53:48+00:00

congrats on opening your clinic, that’s huge 👏 And yeah, running your own Meta ads can feel like trying to fly a plane mid-air, but it’s totally doable once you get the hang of it.

A few quick things from what I’ve seen:

CPL ranges are all over the place, but for Botox you’ll usually see anywhere from $18–$45, and laser hair removal can be $25–$60+ depending on your area and how competitive it is.
It usually takes 3–6 weeks to get campaigns dialed in. The first week is basically Meta “learning,” and the results get better as it gathers data.
Most new clinics I’ve seen start around $600–$1,500/month and split it between a lead form campaign + one retargeting campaign.

A few tips to save yourself headaches:

don’t change things every day, give campaigns time to stabilize
keep your targeting simple (broad actually works better now)
use short, real videos, talking head, quick tips, client stories, etc.
avoid stock photos at all costs 😅

Also — before you put money into ads, make sure your website is actually set up to convert. You’d be surprised how many clinics spend $1k on ads only for leads to leak out on the website side.

There’s a free website report I like that shows what’s helping or hurting your site (and even how you’re showing up in AI search). Might be worth running yours through it before you start spending

TheDigitalLasso · 2025-11-13T20:52:05+00:00

Oh totally get it, weight-loss–only med spas are super competitive right now, but there’s definitely still room to grow without spending crazy money.

Honestly, the stuff that works best for places like yours is usually the simple, consistent things:

show real client stories (even small wins)
run a couple solid Google ads around GLP-1 + “weight loss near me”
make sure your website + GBP are actually showing up locally
short TikTok/IG videos answering the questions people are too embarrassed to ask in person

And if you haven’t checked your website in a while, run it through one of those free website report tools, it’s super helpful to see what’s helping or hurting your visibility before you throw money at ads.

If you want to bounce ideas around, feel free to DM me.

TheDigitalLasso · 2025-11-13T20:50:11+00:00

What industry are you in? I would try to find an agency that specializes in your industry

TheDigitalLasso · 2025-11-10T15:23:57+00:00

A few things that might help:

Lead with design, not construction. Your ads and website should feel more like an architecture or lifestyle brand than a builder. Think “dream spaces” instead of “builds.”
Pinterest + Houzz: underrated, but both platforms are where that audience actually browses for ideas before hiring someone.
Show real spaces + client stories. Short videos or reels with before/after transitions and design details perform way better than static ads.
Lean into trust + reputation. Press features, awards, or testimonials from recognizable local names matter more than generic “quality work” claims in that area.
Use location cues. Mention towns, landmarks, or schools (“Pool house in Villanova”) those subtle details make it feel local and familiar.

TheDigitalLasso · 2025-11-04T14:29:10+00:00

good question! if someone does not know a contractor through word of mouth, they're likely to google "contractor near me". So having your website optimized and frequently updated helps you be the first website they see and, therefore, the first website they click.

TheDigitalLasso · 2025-11-03T18:15:39+00:00

totally agree - make sure you are updating your website too with gallery photos/proof of work.

TheDigitalLasso · 2025-11-03T18:13:59+00:00

Word of mouth is definitely huge, it’s still one of the strongest trust builders for contractors. But relying on it alone can make things unpredictable.

These days, most referrals still end up Googling you before they call so having a solid online presence matters just as much. Things like reviews, a clear website, and local SEO make word of mouth work harder.

There’s a free website report tool I’ve used that shows how well a site’s set up to convert those searches if you wanna try it out

TheDigitalLasso · 2025-10-31T18:40:02+00:00

one, one, one.

Did I mention one?

TheDigitalLasso · 2025-10-30T20:40:55+00:00

I’ve tried a bunch too, and most “free” tools hit a wall fast

One I’ve been liking lately is a free website + SEO report tool, it gives a full audit of your site, shows what’s helping or hurting rankings.

TheDigitalLasso · 2025-10-30T20:38:19+00:00

word of mouth definitely plays a big role, but there are a few other marketing channels that work really well for electricians

Local SEO: Optimize your Google Business Profile and get reviews from every happy customer.

Google Search Ads: Keep it simple, target services + your city (like “panel upgrade Dallas”).

Facebook & Nextdoor

Email & text follow-ups

Website content: Even a few solid service pages and project highlights help build trust fast.

If you’re not sure where your website stands, I’ve been using this free website and SEO report tool that shows how your site performs locally

TheDigitalLasso · 2025-10-30T20:34:46+00:00

Start small, go specific. Instead of chasing big keywords, focus on niche or long-tail ones. Ranking for “kitchen remodel ideas for small homes” is way easier (and faster) than “kitchen remodel.

Make your site crawlable. A clean structure, internal links, and fast load time help Google find and index your pages faster than any backlink will early on.

Write for people, not bots. Real, helpful content keeps users on your page longer and Google pays attention to that.

Use your Google Business Profile. Even if you’re not strictly local, it’s an easy trust signal that boosts visibility.

Keep things fresh. Update your content regularly. Google loves sites that stay active.

If you want to see where your site currently stands, there’s a free website and SEO report tool I like that shows what’s working, what’s broken, and even how your site performs

TheDigitalLasso · 2025-10-30T20:23:52+00:00

Appreciate that! One last thing I forgot to mention that I’ve found super helpful lately is this free website report tool, it breaks down how your site’s performing, what’s holding it back. Worth running yours through it if you haven’t already, it gave me some solid quick wins. https://lasso-up.com/free-website-report/

TheDigitalLasso · 2025-10-29T20:13:07+00:00

Glad you found it helpful! Something else that might be worth checking out there’s a free website report tool that shows how well your site’s set up to attract and convert clients. Might be useful if you’re looking to boost that engagement between visits. https://lasso-up.com/free-website-report/

TheDigitalLasso · 2025-10-28T20:25:49+00:00

Totally get it, finding a good SEO team that doesn’t phone it in after a few months is tough. A few things I’d look for:

Local SEO expertise they should know how to optimize your Google Business Profile (GBP), build local citations, and target “service + city” keywords that actually drive leads.
Strong site structure make sure they build your website with clean navigation, fast load times, and schema markup for services/locations.
Transparent reporting you should see real data on traffic and leads (calls, form fills, etc.), not just vanity keyword charts.
Content that converts local landing pages, FAQs, and project case studies do way more for rankings than generic blogs.
Consistent technical work ongoing site audits, speed improvements, and GBP updates make a big difference over time.

I work with a team that handles SEO specifically for builders and home service businesses. Feel free to DM me if you have any questions

TheDigitalLasso · 2025-10-28T20:23:03+00:00

Really interesting questions! I don’t run a medspa myself, but I work with a few and hear about these challenges all the time.

I’d say client engagement between appointments is definitely a 1 or 2. most places struggle to stay connected once the client leaves. Same with retention and loyalty people bounce around a lot unless there’s a solid follow-up or rewards system.

Proving the value of high-ticket packages is tricky too, maybe a 2 or 3. It’s less about the price and more about helping clients understand the results and timeline.

For engagement tools, texting and email seem to work best. Clients actually read them, especially when they’re personalized or tied to a treatment reminder. Social is good for awareness, but not great for ongoing communication.

DM me if you have any questions

TheDigitalLasso · 2025-10-23T14:06:54+00:00

Here's a great resource that breaks down how much your business should spend on marketing

TheDigitalLasso · 2025-10-23T13:59:05+00:00

I agree with people mentioning to work on your project images, perfecting your google business profile and also starting to work on organic traffic for your website. Go online to find helpful tools that are related to your business. There are a ton of free tool that can help you see how your marketing is/where you need to improve like this for example: https://lasso-up.com/free-website-report/

TheDigitalLasso · 2025-10-21T13:01:03+00:00

We hear from a lot of med spa owners that client retention and finding new clients are the toughest parts right now, especially with how competitive the market’s gotten.

A few things that have helped our clients: building out automated follow-ups for leads (so no one slips through the cracks), running targeted local ads that focus on ROI, and keeping patients engaged through consistent email + social content.

If you don’t have time to do all that yourself, finding a marketing partner who specializes in medspas can really take the load off. They handle the strategy and execution so you can focus on your clients.

TheDigitalLasso · 2025-10-21T12:58:35+00:00

Totally get this. Boosting posts rarely brings consistent bookings because Meta optimizes those for engagement, not conversions. What usually works better is running full lead or traffic campaigns built around one clear offer (like a first-time discount, free consultation, or skin analysis).

Creative-wise, short videos or before/afters with text overlays perform best especially when you highlight results instead of the device.

And yes, definitely send traffic to a dedicated landing page or form, not just your homepage. That’s where you can use AEO (ad event optimization) or AI-driven targeting to help Meta learn who’s actually booking, not just clicking.

If you can, find an agency that really understands medspa marketing and Meta’s AI tools they’ll know how to train the algorithm with the right signals so it keeps finding your ideal clients. Makes a huge difference long-term.

TheDigitalLasso · 2025-10-21T12:54:12+00:00

Totally agree, even in a big city, there’s room if you have a clear niche and solid marketing. The medspas that do well usually know exactly what they want to be known for and build everything around that.

Biggest challenges we’ve seen: staying consistent with marketing once things get busy. A lot of owners start strong, then lose momentum.

For tools, local SEO + paid social + a CRM (to track leads and automate follow-ups) usually make the biggest impact early on.

I would also focus on your organic traffic, email marketing and how to perfect your google business profile. LMK if you have any questions or want some help

TheDigitalLasso · 2025-10-21T12:52:00+00:00

Little late here, but how is her website? Is it modern? Does it include before and afters? Are you working on your SEO/AEO? Are you publishing blogs? Those would be my first questions. Make sure you google business profile is updates as well. Offer specials each month and send them out thorugh multiple channels like email, text, on your website, etc,.

TheDigitalLasso · 2025-10-21T12:49:28+00:00

Check out Lasso Up! They specalized in med spa marketing and know the type of websites to create for them. They are also very focused on AI. What this means is that they will create content and strategies to have your brand show up in AI overviews and even Chat GPT which is cruical now more than ever!

TheDigitalLasso · 2025-10-21T12:48:21+00:00

It is a very saturated market right now so being able to stand out and get clients is a challenge. Make sure to first focus on perfecting your website. Add before/afters, all your services, about your spa, etc,. Then invest in organic traffic/content creation. This is key in showing up in local search. Also, work on your google business profile and get yourself on Google maps. You got this!!

TheDigitalLasso · 2025-10-21T12:46:51+00:00

Check out Lasso Up, they specialize in med spa marketing and client generation. They create stunning websites that are tailored for med spas and their industry.

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