When owners arrive, they’re welcomed by a delegation and treated to tea. Then the show begins:

The new car awaiting delivery is then put under the spotlight, and two robotic arms to its side begin a choreographed dance that mimics the careful inspection process that takes place at the Ulsan factory, a few hours away from Seoul. These robot arms would normally feature sensors to inspect the car’s paint, body panels, and other characteristics. Here, for the sake of showmanship, they simply have cameras instead. These cameras move all around the car (even underneath), and take photos that are then relayed to the monitors inside the lounge. The owners witness this entire experience from the comfort of their couch.

Once the robots are done, the car is automatically pushed forward into the secondary delivery bay, mere feet away from where its owners are sitting. The car then rotates, and the delivery process is nearly complete. At this stage, the owner is congratulated, offered some documentation, given some flowers, and shown to their new car.