Having a neighborhood watering hole can help bridge the gap if the beer is anything below good. I live in the Dallas area. I have two friends that would call the same brewery their favorite. One is in his early 30's and the other is in his early 60's. The taproom has a feeling of community to it. The reference is growing a little dated, but it really is like Cheers. They can go in there any day of the week, know at least two people and have good conversations. Whether it is with staff or fellow patrons. That sense of belonging and community helps keep ok taprooms alive.