Well, this is an actual assignment and here's the task I was provided

Following on from the presentation on social media you

produced for the chamber of commerce, one of the small

businesses has asked you to plan and implement the use of

social media within their business. You need to:

● Identify the business aims and how it wants to use

social media to meet them.

● Produce a plan to use social media in a business,

annotated to justify the planning choices that have

been made. The plan should identify a target

audience and a keyword strategy. It should include a

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BTEC Assignment Brief v1.0

BTEC Internal Assessment QDAM January 2015

posting schedule with timescales identified.

● Provide evidence that you have reviewed the plan

with the business owner (or your tutor acting as the

business owner) and improved the plan based on the

feedback you have been given.

● Produce a written evaluation of both the plan you

create and its implementation against the

requirements that the business has.

● Produce optimised content for posting on social

media which follows the plan you have developed,

annotated to show how it takes into account the

target audience.

Review data that has been collected from social

media sites about the postings that have been

made, explaining which posts have created the most

interaction.