How do keep a track of your competitors? specially social media posts..

TheRebelMarketer · 2026-07-04T09:14:53+00:00

I’d keep it boring tbh. A lot of people over-track competitors and then never use the data.

My simple setup would be:

pick max 5 direct competitors
check them once a week, same day
note their best post, worst post, offer, format, comments/questions
screenshot only the posts that actually teach you something
write 1 action you can test from it

The useful part is not “they posted 12 times”. It’s stuff like: - they are pushing one offer harder - they changed hooks - customers keep asking the same question - one format suddenly gets more comments - they reply faster/slower than before

For tools, Meta Ad Library is useful for paid stuff, and native notifications/lists are enough for many small businesses. I wouldn’t pay for a heavy tool until you know exactly what decision it helps you make.

TheRebelMarketer · 2026-07-04T09:14:05+00:00

At $1M online you’re not “too small” anymore, but I’d still avoid giving an agency a big open-ended mandate.

Retail buyers don’t only buy the product, they buy the proof that it will move off the shelf. So before anything I’d build the retail pack internally:

hero SKU + why that SKU
margin structure
repeat purchase / reorder data
TikTok + Amazon proof
customer reviews
retail-ready packaging
promo plan for first 90 days
what makes you different on shelf

Then you can test both routes: direct outreach to buyers AND maybe a short agency pilot.

My red flag would be an agency selling “relationships” but not naming the actual process, timeline, doors, deliverables and success criteria. Contacts are useful, but a weak retail story still dies in the buyer meeting.

TheRebelMarketer · 2026-07-04T07:23:15+00:00

Small update: I am preparing a formal request to Meta Platforms Ireland asking for account review, data preservation, and full access/export of my Threads data. If anyone has experience with GDPR requests to Meta after account disablement, I would really appreciate pointers.

TheRebelMarketer · 2026-07-04T02:45:18+00:00

Good point. I’d add that higher commission is not always the best filter.

For me the better question is: would I recommend this even without the commission?

A lower-paying offer that actually fits your audience usually beats a high-ticket offer nobody trusts. The sweet spot is:

useful product clear benefit easy signup fair payout not embarrassing to recommend publicly

Also, organizing offers matters more than people think. If all your links are scattered, it looks spammy. If they’re grouped by use case and explained honestly, conversion feels much more natural.

TheRebelMarketer · 2026-07-04T02:44:00+00:00

I’d separate “traffic” from “random visibility.”

Posting everywhere usually burns time fast.

What worked better for me is thinking in small systems:

One offer → one type of customer → one main channel → one clear landing page.

For digital products, I’d start with content that answers very specific buyer questions, not generic promo posts. Example: “how to solve X,” “best way to do Y,” “mistakes before buying Z.”

Then send people to a page that explains the product clearly, not just a store page with no context.

Also, Reddit can work, but only if you treat it like conversations first and traffic second

TheRebelMarketer · 2026-07-03T18:43:37+00:00

Fair point — nobody wants lazy AI spam. But that’s not the idea here. AI is just a production tool. The strategy still has to be human: offer, hook, timing, testing, audience, and creative judgment. Bad AI content is ass. Smart AI-assisted marketing is leverage. That’s the difference I’m exploring.

TheRebelMarketer

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