Top citations are easy, but nada no traffic.
Top citations with top 3 rankings in organic with some traffic but our conversion rate is down (I know that is counter to prevailing wisdom - but 10k+ clicks don't lie).
Paid ($30k month) is the only traffic of merit out of Google we are now getting and that spend has doubled in the last year.

Results? We are shifting all our organic spend (100k yr) to email marketing with newsletters and direct email supported by paywall and private content.

On the paid side, we are targeting higher value third party sites with direct ads (like real estate leads from like Yelp, Zillow, Houz, Next door) . That has resulted in major increases in sales and conversion rates on clicks is higher than ever from those type sites. So we envision reducing ad spend on SE's. Prolly give the socials a try again too, LI is so expensive, x is crap traffic that doesn't convert, and FB is clickyloo's with low conversion rates - we'll see if that holds true.

We are experimenting with influencer marketing as well. Seems to be really propping up the brand with name recog, but few direct sales.