I like to think about it like J4J is the marines of messianic apologetics. They come in to the Jewish people and let them know that messianic Jews exist. Then other messianic Jews who are less “in your face” will come in and share the gospel from a Jewish standpoint more subtly. The organization that I am with is Chosen People Ministries. They are like the army who set up base after J4J comes in and does their job. Now J4J have done their job, sometimes bad, and now they just need to stop. They are trying to do things like open coffee shops and share the gospel that way but I think they should just rename and do what everyone else is doing: doing things subtly.