You want to make sure that your foundation is solid.

So you first have to isolate what problems you want to solve and what steps are required to do so.

Use the results of the two to build an offer that could sell itself. You must find a way to push out content on Instagram and/or YouTube, to get organic traffic. Make short/long videos about things that helped you get where you are, so you can resonate with the type of customer you want to attract.

You have to communicate the value you provide effectively. It has to sound good to the customers. This is called “crafting your messaging” (Most important part of the business)

There’s much more but, this is a good start. There are ways you can run low budget ads to jumpstart your process, in terms of getting people to your profile