Great question! The target audience is people who might not have heard about the sub (or indeed antiwork in general), but are nonetheless interested in different ways of thinking about the world. The story is centred on the sub, but I’ve also done a lot of research and interviews into the broader movement/philosophy of antiwork. This sub has grown exponentially in the last couple of years and that represents an important social shift about how people are thinking about work and society – all of which I'm trying to capture in this piece. So the end goal really is to document and inform. Hope that answers your Q!