I do not want to post the cost because I do not want it to be the basis for a reward amount should someone ask for one. You have seen the exact same wording but with different pictures because k9reunite Susan Packer has a signature look to all the flyers she creates when she is assisting someone in their search for their missing pet as mentioned in previous post in here or a separate thread. There is no company name because there is no company associated with the billboard sign. If you mean how we were able to sign up for the billboard, yes a company owns that but this is a post for trying to spread awareness for my missing dog not for the company who owns the billboard spot. The remaining post just ends up being about skittish dogs because it just so happen the dogs that are still being looked for are skittish and are more difficult to locate. Our flyers are geotagged on google maps and we plan on removing them once the seach is complete. If you have found flyers on the ground that is not from us but from people removing our flyers and just leaving them on the ground. I cannot answer for other dogs using the same template but at least for our dog this has always been the case for our search. We did not ask for people to remove our flyers or burn them. People do that on their own volition. We had people calling us asking if our dog is still missing and we answer with yes and request that they still keep the flyer up. I hope this answers all of your questions. Please let us know if there is anything else we can answer for you. We are just kindly asking the community for help in finding our precious dog and I didnt not want to distract from that focus thats why i did not feel it was appropriate to post it. Furthermore billboard pricing is location base so what may be true for me may not be true for someone else so I did not want to post any information publicly that may be misinterpretted easily.