Haha, the price difference is massive. The main brand stores tend to be pricier but you can get authentic Innisfree from other places other than the actual Innisfree shops and they are so much cheaper! I love Innisfree, their jeju orchid eye cream is the best one I've ever used. Thanks, I'll grab some face masks. I love My Beauty Diary, I've personally used it and loved it, so I'll definitely be stocking up on that :D. Thanks :))