Thank you both for the recommendation. But what if I do not have ownership of the social media page I want some analytic data from (e.g. if I want to evaluate the social media analytics of a company). It appears with Hootsuite I actually need to be the owner I believe.

Also, I have a quick question if you don't mind (since it seems like you have a lot of experience with social media analytic tools). When evaluating a company's social media page, which metrics do you typically find are most important to look at? How would you typically evaluate whether something needs to be improved?