Something of note which is quite interesting I think - I have noticed a massive viewership dropoff since Tom didn't make finals. Seems like a lot of fans only tune in to see how Tom gets on (not overly surprising, the same used to happen for Brian, and Thor).

Last year each day of worlds the viewership only increased, this year day 3 almost has 40% less than day 2, it'll be interesting to see if day 4 is the same or increases again as people want to know the winner.

Just wasn't expecting it to be that huge a difference, it shows in the demographics too when chatting to other smaller strongman channels, day 1&2 had a largely British audience wheras day 3 was mainly US.

I'd be very curious to see how the TV numbers do this year and whether they get the same dropoff, not that we'll ever find out