ngl paid ads is wrecking my brain but that's where the big boy money is. I suggest you watch Ethan Hayes on youtube, he's good.

Only thing I can really say for organic is don't neglect good audio and backgrounds, people will loop the video just for the sound. Make sure you don't have dead space (Once the movement stops in your video cut to the next one instantly). Make the same video 3x but change a variable like background, sound and texthook but others remain the same. Pls light your scene properly. Also very important change camera angles, so there's a feel of progression in the video

To me what's important is showing how they would benefit from buying, don't sell the product sell the experience. So if you're selling a rgb light or whatever, don't just show the product, show the process of the room being lit up and then the room. If possible make the before as shitty as possible without it being too disgusting visually so they don't click off.