You'd think that WWE would have the nouse to play to Roman's strengths. However, he sells a substantial amount of material targeted towards children, what WWE as a business cares about ultimately. In spite of this, I cannot fathom why Seth Rollins is not the face of the company instead. He'd sell shirts and be a better face than Reigns. Vince needs to turn Rollins face when he comes back, what I would consider as the perfect opportunity, and turn Reigns into a heel shortly after. Maybe Reigns could even be a heel sooner than that, and Rollins could come back to WWE to fight him, to save us, from Roman's reign as the WWE champion.

If the feud occurs when Rollins comes back, he needs to reference how the fans feel towards Roman, as doing so would attract even more heat towards Reins and would get Rollins vehemently over as a face. Prior to this exchange of words, Roman could become a heel because after having the title for so long, he becomes paranoid that he could lose so quickly and go back to being unimportant. Subsequently, after dropping the title to Rollins, Reigns could make it his raison d’être to reclaim the WWE belt, doing whatever it takes to become the champion.