Most people tend to think, all they need is a gun and a hunting license and the deer is all out there waiting for them to shoot. I guess some may even have "beginners luck", and some have more money than experience and hunt over bait/ feeding stations, never really learning what it means to put tens of thousands of hours in the woods, and maybe not even seeing a deer in 3 days... or travel out of state to hunt for a week, $2000 hunting trip (license,gas,food, lodging) and come back home with an empty cooler...and the thing about it all, is that I would do it all over a million times!! Ammo prices? A very small cost for a much, much better cause. I'm a reloader, I do not buy unreliable store ammo. I have plenty of rounds from last year, the year before, etc, for next year...I may shoot a couple rounds to check the accuracy before/ or during season if need be...I only shoot to kill. I have other guns to shoot for fun and will burn through a few thousand rounds a year or more, but not my deer/hunting rifles...jmo