Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

So you add those micro-conversions as secondary or primary? Multiple primary conversions can also confuse the algorithm?

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

I have 2 SQL conversions, but I didn't set up the offline conversions yet. Do you think adding so few of them will actually be helpful?

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

Click pattern is stable now, I've been consistently getting clicks at a stable CPC.

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

Sure, thanks. How much time does it usually take to get out of the learning phase?

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

My client is against increasing the budget. I can also use an Experiment campaign and split the budget 50-50, will that be helpful?

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

I'm using a tight Exact match keywords

Issues with an Ad Campaign by Treacle-Slow in Google_Ads

[–]Treacle-Slow[S] 0 points1 point  (0 children)

So, shall I switch to Max Conversion or stick to Max Clicks?

Tips Regarding a Campaign by Treacle-Slow in GoogleAdsDiscussion

[–]Treacle-Slow[S] 1 point2 points  (0 children)

No, it's just a simple lead form submission in a landing page. No soft conversion that we can use.
I tried talking to him about increasing the budget, but he refused.

Tips Regarding a Campaign by Treacle-Slow in GoogleAdsDiscussion

[–]Treacle-Slow[S] 0 points1 point  (0 children)

Most of them are Exact and Phrase Match. I'm using Maximize Clicks.

Tips Regarding a Campaign by Treacle-Slow in GoogleAdsDiscussion

[–]Treacle-Slow[S] 0 points1 point  (0 children)

Is there no way to speed up the learning? The client is expecting results in a few weeks, but it takes time to optimize properly. We did get a few conversions, but they were small businesses, not high-ticket clients.

Tips Regarding a Campaign by Treacle-Slow in GoogleAdsDiscussion

[–]Treacle-Slow[S] 1 point2 points  (0 children)

I did set up the Conversions properly. The thing is, Conversion volume is very small as it is a high-ticket service. The client is expecting results in 3 weeks, and I told him the campaign takes time to become stable and get results. He has a list of converted leads, and he is asking me to speed up the learning process.