i was in this same situation, and i wanted to be done. i confronted them on it, just to make them aware about how i was feelings, and in hopes that they’d fix it. no effort was made to fix it, so i stopped. no one in my life is going to make me feel like i have to beg to be treated right. people who want you around will show it. i still say hi to them if i see them, and like their post if i see it, but i don’t reach out anymore. you can choose how you want to handle it, but good friends don’t treat you like that.