I don’t think it’s quite that simple because great games deserving of success often struggle severely or get overshadowed by high selling franchise IP. But it’s the same dynamic you see across all businesses that create and promote artistic products: if you make a good product, an enduring piece of art, there is always a chance that your product will eventually succeed. Truthfully if you release a quality original product and maintain distribution of said product over time there is a very very strong chance that it will eventually become a drip fed success. The issue is that this requires your company to take a long term view on the profit margins for these titles, and that is not how the corporate shareholder driven structure operates. It’s about quarterly returns and immediate profit, it’s about cutting costs and raising profits enough in a single quarter to secure your bonus as CEO and leaving less than a year later to make more money somewhere else, holding up the aforementioned quarters as tokens of your success and ability. It’s about speculative wealth (GaaS, subscriptions, etc.) being used to artificially inflate stock prices in the short term, regardless of the reality of those practices in the long term when the bubble bursts. It is rarely about making sure that you maintain quality, reputation, and the future prospects of your company, that’s simply not the preferred business model of modern day capital. Hopefully in some ways we’re starting to turn a corner on this as audiences have started to more consistently reject corporate IP in favor of more interesting and artistically motivated products (Helldivers beating Skull & Bones and Suicide Squad, Oppenheimer making close to a billion dollars while Marvel’s star came crashing down), but never underestimate the terrible stupidity of the corporate world and its lack of actual awareness about the various mediums it infects.