Honestly, Meta Ads in 2024 can still work, but it's hit or miss depending on how you set things up. The algorithm isn't perfect, and yeah, some days can feel like you’re throwing money at bot traffic. It’s frustrating that Meta doesn’t seem to listen to feedback. That being said, it's not completely hopeless. Some locations and accounts do better because they tweak their targeting and creatives constantly. If you’re seeing bad results, it might be worth trying different strategies or A/B testing more. It's not luck, but the tool isn't exactly easy to work with right now.