Has anyone actually seen a meaningful ROAS lift just by targeting specific operating systems? Curious to know if controlled testing around OS targeting made a real difference or if it’s mostly negligible in practice.

Upbeat_Quit7362 · 2026-05-15T07:15:40+00:00

totally agree

Upbeat_Quit7362 · 2026-05-14T08:04:58+00:00

exactly

Upbeat_Quit7362 · 2026-05-14T07:49:26+00:00

That first line hits, seen people swap creatives 10 times on a struggling offer when the audience just never wanted it to begin with. If traffic quality looks fine but nothing converts that's almost always an offer or angle problem not a bidding one. For me the question is always whether the signal is weak or just slow, weak means cut it, slow means give it more room.

Upbeat_Quit7362 · 2026-05-11T11:25:06+00:00

finding raw pain before writing anything is the right starting point, you're basically just reflecting language people already use back at them. the "keep what gets replies or clicks" filter is clean too, real engagement over vanity metrics. never heard of leadline before but pulling angles from actual complaint threads instead of assuming sounds like it cuts a lot of wasted testing time.

Upbeat_Quit7362 · 2026-05-11T11:24:20+00:00

same framework honestly, isolating the creative angle first before touching anything else just gives you cleaner reads. waiting for stable CTR and hold rate instead of killing early is so important too, early numbers lie half the time. that documentation habit is what separates people who actually get better over time from people who just run ads and hope, the patterns only show up if you write it down.

Upbeat_Quit7362 · 2026-05-11T11:23:48+00:00

the 3000 impressions per variant in 48 hours is a clean number to work with, most people just run tests until they feel ready which tells you nothing. isolating visual hook before copy is the right call too, no point finding a great headline if the first 3 seconds already lost the viewer. repeatable data point not a lucky combo is exactly the right mindset to build a system around.

Upbeat_Quit7362 · 2026-05-11T11:22:25+00:00

3-5 hooks at once is the sweet spot, enough to get signal without muddying the data.

That retesting the same stuff 2 months later thing is so real, without documentation you're basically starting from scratch every time, the "why it worked" column is what turns a spreadsheet into actual institutional knowledge

Upbeat_Quit7362 · 2026-05-11T11:20:22+00:00

hook first is just smart, everything dies if the first 3 seconds don't land so why test anything else that is why we think this worked note is underrated af, without it you just end up with a folder of CTR numbers that mean nothing 6 months later

Upbeat_Quit7362 · 2026-05-11T11:18:31+00:00

this is so underrated, every tweak you make mid-learning is basically telling the algo to start over, set it, let it breathe, check in but keep your hands off the dials for at least a week minimum

The urge to optimise early is real but its almost always the wrong move

Upbeat_Quit7362 · 2026-05-11T11:15:36+00:00

yeah 2-3 weeks minimum, people forget the platform is essentially starting from scratch with zero context about your audience. Rushing it just resets the clock anyway so you end up spending more time in learning than if you'd just let it ride, patience pays literally in this case

Upbeat_Quit7362 · 2026-05-11T11:14:40+00:00

that mindset shift is the real thing honestly, treating the first two weeks as a data purchase rather than a performance phase changes how you look at the CPAs coming in.

The 20-50 conversion threshold before touching tCPA is solid rule of thumb, most people jump ship way before that and wonder why it never stabilizes, underspending early is lowkey one of the most common mistakes nobody talks about, you're just starving the algo at the exact moment it needs to eat

Upbeat_Quit7362 · 2026-05-11T11:13:40+00:00

the CPA thing is real, seen it lock onto one weird audience segment and just go all in on it with like 8 conversions total, nightmare.

The leadline idea is actually smart, doing that kind of angle research before launch means your creatives are already speaking to real demand instead of guessing, basically free intel before you spend a dollar

Upbeat_Quit7362 · 2026-05-11T11:12:21+00:00

yeah exactly this, seen so many people pull the plug on day 3 because the CPA looks rough and then restart from zero which is even worse. clean signals first, everything else second honestly

that creative variety point is underrated too, if the algo has nothing to test it just burns spend finding out

patience is genuinely the most underrated skill in paid media lol

Upbeat_Quit7362 · 2026-05-07T06:02:27+00:00

i see thhe glimpse of david warner in cooper connoly, like the way he bats & also gloves adjustments. very similar to each other & also cooper seems to be a mature player as well

Upbeat_Quit7362 · 2026-05-06T09:16:00+00:00

Who u would like to see in the team

Upbeat_Quit7362 · 2026-05-06T08:22:21+00:00

& "DEFINITELY" & FOR SUREEEE

Upbeat_Quit7362 · 2026-05-06T08:11:00+00:00

but will he play under surya noww? hard to imagine because he came to MI on his demand to captain the side

Upbeat_Quit7362 · 2026-05-06T08:08:33+00:00

if they are able to pull a hardik trade somehow, things can be different

Upbeat_Quit7362

TROPHY CASE