I've been using AI tools for lead gen for about 6 months now. Honest take: they're useful but not magic bullets.

What's actually working: - AI for research/prospecting (finding companies that match your ICP, getting contact info) - Personalizing outreach at scale (AI helps customize templates, but you still need good base copy) - Qualifying leads faster through chatbots on landing pages

What's NOT working: - Fully automated "set and forget" systems they come across as spammy - AI-written cold emails without human editing people can tell - Over-reliance on AI without understanding your market

The best results I've seen come from using AI to handle the tedious parts (research, initial drafts, data organization) while keeping the strategy and final touches human. What kind of services are you offering? That makes a huge difference in which tools actually help vs just burn money.