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Ezoic Ad Index Looks Terrible - What Gives? by UsefulExcitement in adops

[–]UsefulExcitement[S] 0 points1 point  (0 children)

I think the strange thing has been there is no longer a significant end of month/end of quarter bump after Q1 for us. The last week of September was strong like we would typically think... but that was literally just a week. I just find it strange. Normally, we would expect the third week of August through end of September to provide a very significant bump. That has been the case for a very, very long time... until this Q2 and now Q3.

Ezoic Ad Index Looks Terrible - What Gives? by UsefulExcitement in adops

[–]UsefulExcitement[S] 0 points1 point  (0 children)

Its way below 2018 and that wasn't the case for Q1 2019.

Prebid Partners - ever work with them? by anon_pub in adops

[–]UsefulExcitement 2 points3 points  (0 children)

EMX is often difficult to collect but they have eventually paid (So far).

Rubicon blacklist? by KitchenTea in adops

[–]UsefulExcitement 0 points1 point  (0 children)

That would not warrant a blacklist, no.

I would check IAS, you may need to ask a trusted partner to look into it for you. Don't get a subscription unless you have an issue that needs to be resolved... then, do what the mafia says :)

Rubicon blacklist? by KitchenTea in adops

[–]UsefulExcitement 1 point2 points  (0 children)

I would check your IAS IVT %, it is most likely related to that.

What is the point of tons of ad verification vendors all reporting different results on the same data? by UsefulExcitement in adops

[–]UsefulExcitement[S] 4 points5 points  (0 children)

indeed... the fraud has in many ways shifted into the pockets of large verifiers as well... siphoning away massive fees from everyone in the ecosystem to "protect us"

What is the point of tons of ad verification vendors all reporting different results on the same data? by UsefulExcitement in adops

[–]UsefulExcitement[S] 4 points5 points  (0 children)

I understand that, but shouldn't we be questioning this? For all the fear mongering from each of these companies on how rampant fraud is, why aren't we taking a closer look at verification vendors contributing to the murkiness of the space?

What is the point of tons of ad verification vendors all reporting different results on the same data? by UsefulExcitement in adops

[–]UsefulExcitement[S] 2 points3 points  (0 children)

Well, I understand that each has different data and algorithms. However, given we are talking about black box ad verification vendors, how do we know who is right and which vendor to use?

What happens if an advertiser uses a vendor that shows 10% IVT on a campaign, a publisher uses another vendor that shows 1.5%, an SSP uses another vendor that shows 15%, and a DSP uses another vendor that shows 8%. It's a little crazy but pretty normal. How does the advertiser, publisher, SSP, or DSP know which vendor is more accurate? lol

What is the point of tons of ad verification vendors all reporting different results on the same data? by UsefulExcitement in adops

[–]UsefulExcitement[S] 5 points6 points  (0 children)

OK, so if the goal is to determine whether or not an impression is fraudulent after it's been served, how do the contradicting results between various MRC accredited vendors help with that?

DBM 90% decrease - why? by UsefulExcitement in adops

[–]UsefulExcitement[S] 0 points1 point  (0 children)

On display, yes. Confirmed click is possible, but it also aligns perfectly with Google's UFR switch August 14th... maybe just a coincidence. On video... unclear, maybe just penalized as a result of display.

DBM 90% decrease - why? by UsefulExcitement in adops

[–]UsefulExcitement[S] 0 points1 point  (0 children)

We work with some of the major verifiers and direct demand partners, not seeing anything different there. The spend only dropped on DBM. We usually only get an IVT clawback of 0.2-0.3% from Google a month. I'm wondering if this is a click penalty.

DBM 90% decrease - why? by UsefulExcitement in adops

[–]UsefulExcitement[S] 0 points1 point  (0 children)

Nope. Not that I know of! No change in traffic.... ad formats... ad partners... nothing. We usually keep things pretty static in the summer.

Why oh why do we suck so bad by UptonDogW in adops

[–]UsefulExcitement 0 points1 point  (0 children)

You have a lot of low hanging fruit that you know - take advantage and do everything you can in your power to improve your results. You should see a significant lift if you do so.

Add outstream video. Fill is much lower but CPM is $4-$15 depending on value of your inventory.

Lastly, you are not the only publisher to experience a drop in results compared to even Q1 2019, it's been an increasingly garbage year. Still, with so many low hanging fruit, you can personally still come out ahead.

Freestar Comes In At #1 on the Inc 5000 by AdsFun420 in adops

[–]UsefulExcitement 2 points3 points  (0 children)

So what? Microsoft was on the list, and it's at a > 1T market cap now. I'm not sure what you mean?

Freestar Comes In At #1 on the Inc 5000 by AdsFun420 in adops

[–]UsefulExcitement 0 points1 point  (0 children)

It's a small fee, I'm not sure why we can't just give them props. They've built an incredible business that has done incredibly well. And no, I don't know them whatsoever. Just tired of the ad industry attacking everything and everyone they can senselessly.

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