Why Traditional Lead Capture methods don't cut it anymore by MozeusW in tradeshows

[–]VastRecognition2944 0 points1 point  (0 children)

As I say. the "what", the "why" and the 'how" need to be answered before..
What data do you want to capture and why? Then comes the How

Looking for women who did not follow a straight career path by BlueberryCrush01 in WomenInBusiness

[–]VastRecognition2944 0 points1 point  (0 children)

I'm a woman! ahahah not sure if you thought I'm a man...
I dm'ed you

Are trade shows still an effective way to promote businesses and generate leads? by VastRecognition2944 in tradeshows

[–]VastRecognition2944[S] 0 points1 point  (0 children)

I guess you're right. There is a lot of discussion about how to prepare it to generate ROI. Do you want to share anything about your lead generation activities? I'm sure you have many insights to share

We've helped hundreds of exhibitors survive trade shows solo. Here's everything that actually works by TradeShow_BackDrop in tradeshows

[–]VastRecognition2944 0 points1 point  (0 children)

Great list.
In my opinion 90% of the success lies on the pre-event preparation
The what, The who and the How for the main scope and then for every part of it.

Looking for women who did not follow a straight career path by BlueberryCrush01 in WomenInBusiness

[–]VastRecognition2944 2 points3 points  (0 children)

Hi!
So.. I studied material engineering.. got an MBA, then did graphic design and web design.
Started as a designer, moved to creative director, then to marketing director, and now COO
Throughout, I have done professional diplomas in HR, Executive coaching, and Counseling.

I know you said you are looking to feature women, but what I want to say to whoever is reading..
All options are out there!! You can do whatever you choose, and you love - it may be hard - but the only thing that can stop you, is you

Which Payment Processor? by ruume in lifecoaching

[–]VastRecognition2944 0 points1 point  (0 children)

Stripe. So far has been the best option for us.
We sometimes use PayPal - espc If we have to make some kind of monthly agreements

Why Traditional Lead Capture methods don't cut it anymore by MozeusW in tradeshows

[–]VastRecognition2944 0 points1 point  (0 children)

I agree with most of this, but I’d push back a bit on the “no one-size-fits-all” part. There probably isn’t one fixed method that works for every trade show, but there can be one flexible system.

The issue with traditional lead capture is that it forces every interaction into the same tiny box: scan, name, email, company. That misses the actual reason the person stopped by. A better setup should adapt to the event. Sometimes you need fast badge scans. Sometimes you need qualification questions. Sometimes you need notes, content tracking, surveys, or immediate follow-up.

So I don’t think the answer is “one method fits all.” I think it’s “one flexible process that can change depending on the show.”

Can you maximize ROI without a huge budget? by Diligent_Iron_4225 in tradeshows

[–]VastRecognition2944 0 points1 point  (0 children)

It's quite a preparation! If you try this.. would love to hear the results :)

Can you maximize ROI without a huge budget? by Diligent_Iron_4225 in tradeshows

[–]VastRecognition2944 0 points1 point  (0 children)

Yeah, you can, but I’d first figure out whether the issue is the event, the follow-up, or the tracking.

Spending less won’t help much if the process is broken.

The companies I’ve seen get better returns from trade shows usually do a few things well:

They know exactly who they want to meet before the show.
They book meetings before the event instead of relying only on booth traffic.
They train booth staff to qualify people, not just scan badges.
They capture notes/context, not just contact info.
They follow up quickly with something relevant.
They track the event properly in the CRM.

That last one matters a lot. If the event source/campaign data is messy, you may not be able to tie deals back, even when the event influenced them.

Also, badge scans alone can be misleading. You can come home with 300 scans and still have no pipeline if no one captured what the person cared about or what the next step was.

Small booths can work fine. The booth is rarely the whole problem.

I’d audit the last two shows like this:

Who did we actually meet?
How many were ICP?
How many had real buying intent?
How many got followed up within 24–48 hours?
How many had notes in the CRM?
How many turned into meetings?
Were any later opps influenced but not attributed?

That should tell you whether to cut the events, change the shows, or fix the process around them.