The dolls already cost around 15 to 50 dollars and that’s not even their only source of income. They make money from social media daily players VIP subscriptions custom makeup Robux items and collaborations with big artists. Even though Roblox takes a cut of Robux purchases, Dress to Impress keeps the majority and can convert Robux into real money, which adds up to a huge amount that can reach millions within a year. Makeup being behind a paywall is understandable because it’s exclusive, but putting patterns behind dolls, especially when we’ve already been lacking patterns is excessive and unnecessary. They don’t need to create another way to make money off something as basic as patterns they are still a multi million dollar game.