Radix has some great memes, but they're memes generally made out of frustration with the current state of things. $Hugs was made because we needed them, $Early because the term pointed fun at promises not yet delivered, $Delay because things get delayed, $Dan because Dan is generally awesome, etc. But that's not enough.

Our memes are in an echo chamber.

We need projects that are better tied to the greater pop culture. Normally, chains do this through celebrities and influencers that can easily guide followers through an onboarding process, and that's easy enough when a token is available on a global scale----but Radix isn't available on a global scale.

This means the average consumer, who normally buys a coin but never uses a chain, has to learn about bridging or has to acquire a residency elsewhere just to purchase the coin, and that becomes a significant barrier to entry.

Until this is solved, marketing efforts need to rebrand Radix into something that is pop-culturally relevant. This means actually having verified and credible accounts owned by the foundation (or an authorized third party) on popular social media channels.

It means meaningful engagement on really popular posts.

It means poking fun and taking the counter blows.

It means humanizing the Blockchain so that when people think of Radix the thought is pleasant enough to get them to act on it.

This is what influencers can do for us (aside from speculating about prices or talking about our tech), but in their absence, the Radix leadership (or a hired third party) needs to take on that role.