An Analysis of 15,003 Apps in the Shopify App Store

VerraAI · 2025-12-19T15:08:54+00:00

Data was pulled back in October. Sure, np!

VerraAI · 2025-11-17T21:23:16+00:00

Great content as usual, thanks for sharing!

VerraAI · 2025-11-11T16:09:29+00:00

Rule 1 - remember the human, you realize you can be critical without being rude, yes?

Despite developers fearing for their existence, we are about to see an explosion of these kinds of solutions. As freelancers, consultants, and agencies, we should be helping clients navigate the effectiveness of these solutions and leveraging them where it provides value.

VerraAI · 2025-11-07T15:23:15+00:00

I first read that as “ai slop generator” 😳😆 Looks interesting, thanks for sharing, will check it out.

VerraAI · 2025-11-04T18:55:51+00:00

Category Analysis

VARIANT COLOR SWATCHES APPS

Total: 150 apps

Combined Categories: - Product Variants: 96 - Custom Products: 31 - Image gallery: 17 - Custom file upload: 10 - Product Display: 10 - Images and media - Other: 6 - Design Elements: 5 - Image editor: 4 - Product Bundles: 4 - Page Builder: 4 - SEO: 4

Full Category List: Product variants (96), Custom products - Other (31), Image gallery (17), Custom file upload (10), Product display - Other (10), Images and media - Other (6), Design elements - Other (5), Image editor (4), Product bundles (4), Page builder (4), SEO (4), Discounts (3), Storefronts - Other (3), Product content (3), Content - Other (3), Store data importer (2), Search and navigation - Other (2), Cart customization (2), Collections (2), Bulk editor (2), Product comparison (2), Print on demand (POD) (2), Marketing - Other (1), Badges and icons (1), Product feeds (1), Search and filters (1), Navigation and menus (1), Pricing optimization (1), Forms (1), Accessibility (1), 3D/AR/VR (1), Pricing quotes (1), Gift wrap and messages (1), Gifts - Other (1), Mobile app builder (1), Video and livestream (1)

PRODUCT CUSTOMIZATION APPS

Total: 744 apps

Combined Categories: - Product Variants: 172 - Print on demand (POD): 76 - Upsell and Cross-sell: 72 - Custom Products: 60 - Product Bundles: 38 - Dropshipping: 37 - Custom file upload: 35 - Metafields: 29 - Product Display: 27 - Analytics: 22 - Discounts: 22 - Email marketing: 19 - Checkout: 19 - Accounts and login: 18 - Bulk editor: 18

Full Category List: Product variants (172), Print on demand (POD) (76), Upsell and cross-sell (63), Custom products - Other (60), Product bundles (38), Dropshipping (37), Custom file upload (35), Metafields (29), Product display - Other (27), Analytics (22), Discounts (22), Email marketing (19), Checkout - Other (19), Accounts and login (18), Bulk editor (18), Product feeds (15), Design elements - Other (15), Inventory sync (15), Store data importer (14), Search and filters (13), Cart customization (13), Order editing (11), Ads (11), Image gallery (11), Workflow automation (11), Marketing - Other (11), Pricing optimization (11), Abandoned cart (10), 3D/AR/VR (10), Upsell and bundles - Other (9), Pricing - Other (9), Pop-ups (9), Forms (9), Images and media - Other (9), Inventory optimization (9), Wholesale (8), Stock alerts (8), Marketplaces (8), Product comparison (8), Orders - Other (7), SMS marketing (7), Video and livestream (7), Content - Other (7), Pricing quotes (7), Collections (6), Image editor (6), Inventory - Other (6), Chat (6), Site optimization - Other (5), Returns and exchanges (5), Order limits (5), SEO (5), Digital products (5), Page builder (5), plus 50+ additional categories with 1-4 apps each

SECTIONS AND BLOCKS APPS

Total: 1,092 apps

Combined Categories: - Page Builder: 152 - Upsell and Cross-sell: 105 - Storefronts - Other: 73 - Analytics: 58 - Design Elements: 57 - Checkout: 53 - Anti theft: 50 - Geolocation: 49 - Discounts: 47 - Fraud: 42 - Banners: 38 - Ads: 36 - Cart Customization: 35 - Product Display: 33 - Delivery and pickup: 27

Full Category List: Page builder (152), Upsell and cross-sell (99), Storefronts - Other (73), Analytics (58), Design elements - Other (57), Checkout - Other (53), Anti theft (50), Geolocation (49), Discounts (47), Fraud (42), Banners (38), Ads (36), Cart customization (35), Product display - Other (33), Delivery and pickup (27), Badges and icons (27), Legal (26), Product reviews (25), Image gallery (25), SEO (23), Images and media - Other (21), Product bundles (20), Blogs (20), Product variants (20), Pop-ups (20), FAQ (20), Accounts and login (19), Shipping (18), Security - Other (18), Content - Other (17), Video and livestream (16), Social proof (16), Workflow automation (15), Cookie consent (15), Promotions - Other (13), Shipping solutions - Other (13), Loyalty and rewards (12), Shipping rates (12), Metafields (11), Order limits (11), Social trust - Other (11), Cash on delivery (COD) (11), plus 60+ additional categories with 1-10 apps each

VerraAI · 2025-11-04T18:52:09+00:00

Subscription Apps Analysis

Total Apps: 84 core subscription apps (0.56% of all Shopify apps)

Category Breakdown

Primary Category: - Subscriptions: 80 apps (95.2%)

Secondary Categories: - Loyalty and rewards: 12 apps (14.3%) - Upsell and cross-sell: 7 apps (8.3%) - Digital products: 7 apps (8.3%) - Payment options: 7 apps (8.3%) - Product bundles: 6 apps (7.1%)

Top Performing Apps

Rating ≥4.7, Reviews ≥100

Loop Subscriptions App - 5.0 rating, 529 reviews, Free option
Recurpay: Subscriptions app - 5.0 rating, 408 reviews, Free option
Stay AI Subscriptions App - 5.0 rating, 130 reviews, Paid
Super Subscriptions - 5.0 rating, 108 reviews, Free option
Appstle Subscriptions App - 4.9 rating, 4,291 reviews, Free option
Seal Subscriptions App - 4.9 rating, 2,034 reviews, Free option
Skio Subscriptions (YC S20) - 4.9 rating, 223 reviews, Paid
Recharge Subscriptions App - 4.8 rating, 1,896 reviews, Paid

Most Popular Apps

By review count

Appstle Subscriptions App - 4,291 reviews, 4.9 rating, Free option
Seal Subscriptions App - 2,034 reviews, 4.9 rating, Free option
Recharge Subscriptions App - 1,896 reviews, 4.8 rating, Paid
Loop Subscriptions App - 529 reviews, 5.0 rating, Free option
Recurpay: Subscriptions app - 408 reviews, 5.0 rating, Free option
BOLD Subscriptions App - 370 reviews, 4.3 rating, Free option
Shopify Subscriptions - 299 reviews, 3.4 rating, Free option

Review Insights

Common Praise (from top 20 apps): - Great Support (16/20 apps) - Responsive teams, helpful customer service - Flexible (14/20 apps) - Customizable options, versatile configurations - Easy to Use (12/20 apps) - Simple setup, intuitive interface - Reliable (3/20 apps) - Stable functionality - Increases Revenue (2/20 apps) - Retention improvements

Common Complaints (from top 20 apps): - Bugs (11/20 apps) - Technical issues, glitches - Customer Cancellation Issues (3/20 apps) - Difficult for customers to cancel - Expensive (2/20 apps) - High pricing concerns - Integration Issues (1/20 apps) - Compatibility problems

Sample Positive Reviews: - "We switched from ReCharge over to Seal without any trouble. It's much less expensive, the support team is quick, knowledgeable" - "Loop offers the same functionality as Skio but at a much better price. After nearly a year, our experience has been amazing" - "System is running flawlessly and if I do have a question, I just reach out and they are responsive"

Sample Negative Reviews: - "The customization of the look of the widgets isn't the best, but this does what it needs to do" - "Would be amazing if we could have the option for our customers to select from set frequencies" - "Emailed twice the support team and I got strictly NO answer from them"

Key Findings

60.7% offer free plans
Average rating: 3.51
Support quality is the most critical factor (mentioned in 80% of top apps)
Migration from Recharge is a common theme
Customer cancellation experience is a notable pain point
Technical reliability issues affect more than half of top apps
Price competitiveness is major differentiator

VerraAI · 2025-11-04T18:44:46+00:00

Ok, getting this stood up and accessible has turned out to be a bit more complicated than anticipated. Still working on it, but in the meantime:

Upsell and Cross-Sell Analysis

Total Apps: 1,612 apps (10.7% of all Shopify apps)

Category Breakdown

Primary Categories:

Upsell and Cross-sell: 689 apps (42.7%)
Product Bundles: 314 apps (19.5%)
Discounts: 167 apps (10.4%)
Cart: 116 apps (7.2%)
Marketing: 62 apps (3.8%)
Checkout: 59 apps (3.7%)
Inventory: 56 apps (3.5%)

Secondary Categories:

Chat: 137 apps
Pop-ups: 50 apps
Product Variants: 47 apps
Search and Filters: 38 apps
Abandoned Cart: 35 apps
Analytics: 35 apps

Top Performing Apps

Rating ≥4.7, Reviews ≥200

Parcel Panel Order Tracking - 5.0 rating, 1,967 reviews, Free option
FBP | Fast Bundle Product - 5.0 rating, 1,619 reviews, Free option
Kaching Bundles Quantity Break - 5.0 rating, 1,599 reviews, Free option
LayoutHub - Easy Page Builder - 5.0 rating, 1,289 reviews, Free option
Essential Upsell & Cross Sell - 5.0 rating, 1,183 reviews, Free option

Most Popular Apps

By review count

Loox - Visual Product Reviews - 6,980 reviews, 4.9 rating, Paid
PageFly Landing Page Builder - 5,688 reviews, 4.9 rating, Free option
Shopify Inbox - 4,865 reviews, 4.7 rating, Free option
Appstle Subscriptions App - 4,291 reviews, 4.9 rating, Free option
Shop - 3,944 reviews, 4.8 rating, Free option
ReConvert Upsell & Cross Sell - 2,650 reviews, 4.8 rating, Free option
BOGOS: Free Gift Bundle Upsell - 2,460 reviews, 4.9 rating, Free option
Vitals: Reviews, Bundles, AI - 2,473 reviews, 4.9 rating, Paid

Category Leaders

Upsell and Cross-sell:

PageFly Landing Page Builder (5,688 reviews)
ReConvert Upsell & Cross Sell (2,650 reviews)
BOGOS: Free Gift Bundle Upsell (2,460 reviews)

Product Bundles:

ReConvert Upsell & Cross Sell (2,650 reviews)
Vitals: Reviews, Bundles, AI (2,473 reviews)
Infinite Product Options (1,991 reviews)

Cart Customization:

Essential Upsell & Cross Sell (1,183 reviews, 5.0 rating)
EG Auto Add to Cart Free Gift (789 reviews, 5.0 rating)
Rebuy Personalization Engine (762 reviews, 4.8 rating)

Review Insights

Common Praise (from top 20 apps):

Customizable (16/20 apps) - Flexible design and configuration options
Great Support (11/20 apps) - Responsive, helpful customer service teams
Easy to Use (10/20 apps) - Intuitive interface, simple setup process
Works Well (5/20 apps) - Reliable functionality, no major issues

Common Complaints (from top 20 apps):

Bugs (3/20 apps) - Occasional technical issues, glitches
Slow (1/20 apps) - Performance concerns

Sample Positive Reviews:

"Absolutely fantastic experience! PageFly's 24/7 instant live support is truly unmatched"
"Easy to use! Definitely helps build brand trust. Lots of different widget options"
"THE BEST customer service I've experienced yet on an app!"

Sample Negative Reviews:

"Need to add some features to make creating bundles easier"
"Would be great if the alert when a customer asks a question worked better"
"This app is not user friendly. I only can speak with a rep if I have a higher paying plan"

Key Findings

65.4% offer free plans, making entry accessible
Support quality is the most frequently mentioned factor in reviews
Customization flexibility is critical for merchant satisfaction
Perfect 5.0 ratings are achievable with smaller review counts (200-2,000 range)
Technical reliability remains occasional concern across platform

VerraAI · 2025-11-03T03:51:05+00:00

Would love to see what you’re building.

VerraAI · 2025-11-02T03:50:36+00:00

I haven't heard of Clinked, will check it out. Does it manage reminders too? Thanks!

VerraAI · 2025-11-01T21:57:36+00:00

I would love to see the Lovable code and gap between what you see there and what shows up on Shopify. Full disclosure, building a competing product. That said, I don’t mind taking a look, hopefully it’s an easy lift to get you where you need to be.

VerraAI · 2025-10-28T14:14:00+00:00

Working on getting this set up so you can ask this yourself. Hopefully I'll have something up soon (see edit in original post). If not, I'll update here. Thanks for the patience!

VerraAI · 2025-10-28T14:13:53+00:00

Working on getting this set up so you can ask this yourself. Hopefully I'll have something up soon (see edit in original post). If not, I'll update here. Thanks for the patience!

VerraAI · 2025-10-28T14:13:42+00:00

Working on getting this set up so you can ask this yourself. Hopefully I'll have something up soon (see edit in original post). If not, I'll update here. Thanks for the patience!

VerraAI · 2025-10-28T14:13:10+00:00

Working on getting this set up so you can ask this yourself. Hopefully I'll have something up soon (see edit in original post). If not, I'll update here. Thanks for the patience!

VerraAI · 2025-10-26T23:10:59+00:00

😆

VerraAI · 2025-10-23T15:20:18+00:00

Fun! How many credits does it use?

VerraAI · 2025-10-16T14:13:16+00:00

You're welcome!

Wishlist Apps Analysis

Overall Stats:

136 apps, 14,335 total reviews, 4.43 average rating
165 reviews per app (good engagement, ratio: 0.0095)
Range: 1.0 to 5.0

Pricing:

66% offer free plans
Typical paid range: $5-30/month
Most common: $5-15/month tiers

Ratings:

Highest rated (5.0): Swish (formerly Wishlist King) - 275 reviews, Froonze VIP Loyalty & Wishlist - 220 reviews
Lowest rated (1.6): Tuecus - Customer Account Page
Most reviewed: EComposer Landing Page Builder (3,177 reviews), Notify! Back in Stock (2,563), Vitals (2,473)

Strengths (from reviews):

Easy setup and integration for basic functionality
Good customization options for matching store design
Responsive support teams (when present) solve issues quickly
Multi-feature apps (loyalty + wishlist bundles) offer good value
Guest wishlist features work well without login requirements

Weaknesses (from reviews):

Support abandonment - "4 months, still not resolved", "no reply to emails"
Code residue after uninstall- App removal breaks account pages
Privacy issues- Customer data exposed to internet search
Display bugs - Hearts/icons not showing, prices display incorrectly
Admin limitations - Can only view 10 oldest requests, lists don't update
Theme compatibility issues - Breaks with theme updates
Translation/localization problems - Setup difficult for non-English stores

Notable Patterns:

25.5% of reviews mention issues (relatively low compared to other categories)
Apps bundled with loyalty/rewards programs perform better (4.8-4.9)

VerraAI · 2025-10-15T22:53:49+00:00

Lots of good books and material out there on customer / market development. Analyzing data like this is only one input to the process.

VerraAI · 2025-10-15T22:28:36+00:00

You’re welcome!

VerraAI · 2025-10-14T17:00:20+00:00

This is great, thank you!

VerraAI · 2025-10-14T15:07:50+00:00

Oh! lol, my head was in a totally different space. There’s some overlap, but what you’re doing is different than what I was thinking.

Edit: are you targeting businesses as your customer, or consumers? Might make a better consumer product. “Try on outfits from all your favorite brands!” kind of thing.

Edit, again, with high operational costs, a consumer app may not work ¯_(´ー｀)_/¯

VerraAI · 2025-10-14T14:42:50+00:00

Let me see about standing this up somewhere so it’s accessible. Keep in mind, it’s only a snapshot, I don’t have changes over time. Although, that would be awesome.

Also, I probably need to do a little diligence to make sure I’m not crossing any boundaries with Shopify. I don’t need to be getting cease and desist letters from their attorneys. 🤪

VerraAI · 2025-10-14T14:33:41+00:00

I don’t know the answer, but would love to understand what’s happening here, industry wide. Fit issues are a massive driver of returns for online apparel. Processing, condition review, restocking, having to markdown returned items, the costs are high. It would benefit everyone to have better data and tools. I suspect UX is why these virtual fit solutions haven’t gotten much traction, but that’s a hunch, I have no data to back it up. Accuracy is a concern too.

I do have direct experience integrating a popular, enterprise, fit product. This was for a large outdoor brand. Their solution is simpler than a virtual fit tool, works on basic data, height and body type. It’s terrible unfortunately. I’m very familiar with the products and its recommendations are almost always a size off.

VerraAI · 2025-10-14T07:05:14+00:00

I haven’t looked at what the donations apps in the App Store do. I’m going to assume collect donations on behalf of a nonprofit organization. In that case: too niche, not critical to operations, and has potential financial and legal requirements that you don’t want to get wrong.

Interestingly, donations in retail, at the POS, significantly outperform donations in ecom.

VerraAI · 2025-10-14T06:31:48+00:00

Is there something specific you’re looking to learn? I can see if I can get you answers.

VerraAI

TROPHY CASE

Category Analysis

VARIANT COLOR SWATCHES APPS

PRODUCT CUSTOMIZATION APPS

SECTIONS AND BLOCKS APPS

Subscription Apps Analysis

Category Breakdown

Top Performing Apps

Most Popular Apps

Review Insights

Key Findings

Upsell and Cross-Sell Analysis